Creative Specialist

Sleep is something we all share. It's so fundamental that when we don’t get enough good-quality sleep, we struggle to function in all other aspects of life. That's why we at Sleep Cycle have made sleep improvement our mission, and how you can help improve global health by joining our effort!

We’re now looking for a Creative Specialist to join our team for the next chapter of our journey.

Do you love creating content that doesn’t just inspire, but converts? Are you a creative who cares just as much about performance as polish? Are you energized by speed, experimentation, and constant improvement where insights and data fuel your next idea?

Your Mission:

As a Creative Specialist at Sleep Cycle, you’ll be part of our marketing team with a strong focus on performance-driven content. You’ll work closely with our acquisition team to create, test, and optimize content that drives measurable growth.

This is a hands-on, tactical role where high output, rapid iteration, and a solid understanding of paid channels are key. You’ll combine creativity with data - leveraging AI, UGC, and influencer collaborations to continuously improve performance across platforms.

Your Key Responsibilities:

• Own and develop high-performing creatives for paid channels (primarily paid social and acquisition)

• Adapt messaging, formats, and concepts to maximize conversion—not just brand impact

• Create compelling hooks, narratives, and visual concepts tailored for performance

• Own the creative testing process - from ideation to execution and iteration

• Leverage AI tools to increase output and speed of iteration
  - Generate variations of creatives (copy, visuals, concepts) for testing
  - Explore and implement new tools and workflows to improve efficiency

• Explore and implement new tools and workflows to improve efficiency

• Work in a structured, data-driven way with clear testing frameworks
  - Produce multiple variations at scale (paid, app, and web)
  - Identify winning concepts and scale what works

• Lead UGC, influencer, and ambassador collaborations
  - Identify, recruit, and build long-term relationships with creators

• Own creative assets for App Store Optimization (ASO)
  - Develop screenshots, videos, and messaging for App Store & Google Play
  - Align store creatives with campaigns, product features, and value propositions

• Track and analyze performance across KPIs (CTR, CVR, CAC, ROAS, store CVR)
  - Translate insights into new ideas and test hypotheses

• Collaborate closely with acquisition, CRM, and product teams

What we are looking for:

• Proven experience creating creatives for paid social or performance marketing

• Strong understanding of what drives conversion across digital channels

• Experience working with multiple paid channels (e.g. Meta, TikTok, Google, etc.)

• Hands-on experience with A/B testing and iterative optimization

• Experience with UGC and/or influencer marketing

• Familiarity with tools such as Adobe Creative Suite, Figma, and video editing tools

• Experience with or interest in ASO as a testing and conversion channel

• Experience with or strong interest in using AI tools in creative workflows
  

Nice to Haves:

• Experience from an app-based business and/or subscription model

• Experience scaling paid campaigns and creative output

• Motion design or video production skills

• Experience working with App Store / Google Play experiments

• Experience working with A/B test on web

• Experience working in a fast-paced growth or scale-up environment
  

Not sure if you meet every requirement?

We encourage you to apply anyway - we value diverse perspectives and experiences and are committed to finding the right person, not just the perfect resume.

What’s in it for you?

A supportive and ambitious team that truly enjoys working together. Real impact, interesting challenges, and a strong product focus. You’ll work from our stunning office on the 20th floor of Kineum in Gothenburg, together with talented and friendly colleagues.

We look forward to your application!

Please note that we only accept applicants with a valid work permit for Sweden.