Finnish Speaking Brand Marketing Manager to leading Search Engine Company

We are looking for a Finnish and English speaking Brand Marketing Manager to our client. This is a consultancy opportunity, starting ASAP and lasting until 14 of January 2025, with the possibility for extension.

Job Description:

• Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
• Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
• Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
• Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
• Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
• Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
• Set challenging but achievable goals and measure success logically.
• Generate and structure a plan and strategy to execute on a project and approach.
• Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
• Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
• Prioritize the most impactful ideas to drive growth and make sound business decisions independently.

Challenge:

• Help solve problems with multiple approaches to reach an optimal solution.
• Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
• Propose solutions and new ideas to drive work forward.
• Dig in and understand the detailed insights and big picture implications while understanding the strategic view.

Influence:

• Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
• Develop strong relationships, internally and externally, offering support and direction to team members.
• Mentor and guide junior team members in their work and help them to onboard.
• Proactively reach out to partner teams to understand their goals, help them understand the marketing team´s goals, and ensure both, are aligned.
• Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
• Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
• Guide the integration of multiple adjacent project timelines, goals, and objectives.
• Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, and maintains quality, accuracy, and timeliness.Expertise
• Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
• Utilize comprehensive knowledge of Google´s core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
• Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
• Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
• Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
• Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
• Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.

Skills/experience/education:

• Brand management
• Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
• Campaign management
• Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
• Client/partner management/advising
• Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.
• Consumer behavior
• Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors). This includes the knowledge of how consumer behavior informs product strategy/program design and influences sales cycles.
• Data analysis and synthesis
• Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
• Go-to-market activities knowledge
• Understanding of user needs, helping products go-to market, and giving feedback to improve products.
• Industry knowledge
• Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one´s business and organization.
• Marketing briefs
• Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
• Product positioning
• Ability to articulate key messages, features, and benefits to the target audience.
• Situational leadership
• Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organization, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanor while engaging in difficult or sometimes high-pressure situations.
• Storytelling
• Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.