Group Head of Brand

Securitas Group

For 90 years, we have helped keep your world safe. It's a purpose we continue to pursue in today's complex and ever-changing world because everyone deserves to feel safe.

Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. By leveraging technology in partnership with our clients, we offer a broad portfolio of value-enhancing services and solutions integrated across the security value chain – from on-site services to advanced monitoring, comprehensive risk prediction and advisory services.

With around 341 000 employees in 44 markets, our innovative, holistic approach with local and global expertise makes us a trusted business partner to many of the world’s best-known companies. Benefitting from almost nine decades of deep experience and guided by our values of integrity, vigilance, and helpfulness, we create sustainable value by helping our clients optimize their operations and protect what matters most - their people and assets.

About the role

We're looking for a hands-on, confident & visionary Head of Brand to elevate and unify the Securitas brand operating in over 40 countries as we kick of our new ambitious 2030 Strategy.

Are you a bold brand leader with the presence and conviction to shape a global brand for a 90-year global security company on the top10 list of most valuable brands in Sweden? Do you thrive working across countries and cultures in a complex, B2B environment and aren’t afraid to challenge the status quo? 

Your Mission

You will own and evolve our global brand strategy, ensuring it is bold, consistent, and clearly differentiated in a competitive, fast-changing industry. You’ll be the voice and guardian of our brand, partnering across marketing, sales, product, and executive teams to bring a powerful, human-centric brand even more to life.

Responsibilities:

• Lead the global brand strategy, including positioning, messaging, and visual identity.

• Oversee brand governance, guidelines, and execution consistency.

• Act as the company’s brand ambassador, confidently presenting and communicating across all levels of the organization.

• Collaborate with business and country teams to localize brand campaigns and assets and build brand equity globally.

• Manage agencies and internal teams to produce standout creative brand concepts and assets that supports the strategy and business.

• Be adept in managing digital brand governance platforms, such as CMP and DAMs.

Requirements:

• 5-10+ years of hands-on brand leadership and management experience, ideally in B2B or security/technology sectors.

• Having knowledge about how a brand works in the new digital age, and being exactly as technology savvy as you need to be for the job.

• Being naturally extroverted and comfortable being the face of brand internally and externally.

• Understanding brand architecture and having experience with branding b2b services based on client insights.

• Strong influencing and storytelling skills you energize teams and win hearts and minds.

• Strategic thinker with a creative edge and experience with leading global brand initiatives in complex organizations.

Working conditions

The role is based in Stockholm, however we might consider candidates based in other locations. 

A hybrid working model applies to those located in Stockholm (minimum 3 days per week in the office). If you are based outside of Stockholm, you will be expected to travel regularly to our Stockholm office. Other further occasional travels might happen as needed.

Why to join us?

• Be part of a strong, purpose-driven organization guided by clear values of integrity, vigilance, and helpfulness.

• Join a team of experts in the Group organization specialized in brand, marketing, external communications, internal communications, PR, and crisis communications, all working together to elevate our brand and impact.

• Work in a collaborative, supportive environment that is driven by a strong purpose and values.

• Enjoy opportunities for professional growth, cross-functional collaboration, and meaningful contributions to high-impact projects.

At Securitas we believe in doing the right thing and doing it well. For our customers and our employees. Our employees come from all walks of life and bring with them a multitude of talents and perspectives. We aim for diverse representation throughout the company, and we are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities.

If you are passionate about brand in a digital context, we would love to hear from you!