Growth/Marketing Lead (Hospitality)

icon building Company : Proposales Ab
icon briefcase Job Type : Full Time

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Job Description - Growth/Marketing Lead (Hospitality)

At Proposales, we’re on a mission to shape the future of business proposals, replacing static documents by defining a new online standard fully powered by web technology (literally, a piece of internet infrastructure). We’re very excited to add a skilled and passionate Growth/Marketing Lead to drive our community marketing within our hospitality vertical. This position is located at our headquarters in Stockholm.

A bit about the role

Let’s start with where we’re at. We’re a SaaS startup (soon a scaleup) with solid funding and customers in 25+ countries and planning to grow a lot more. We’re currently well established as the #1 proposal tool for hotels in the Nordics and a strong footprint in Europe, but at the same time we’ve only just begun. We have a lot more to cover in the hotel industry and we’re also on our way to add more business verticals.

As Growth/Marketing Lead, you’re the main executor for our marketing operations for our largest vertical, Hospitality (hotel industry). The role includes leading the day-to-day marketing initiatives when it comes to existing leads (high-quality outbound) and focuses more on quality-based than quantity-based activities.

As Growth/Marketing Lead, you will:

  • Be responsible for driving prospects to the sales team by qualifying buyer intent, delivering qualified leads and automating the process of lead generation and qualification through any channel (website, online & offline campaigns, events, partners).
  • Create and implement digital marketing strategy across Content-, Paid social-, Paid search-, SEO-, and native channels.
  • Create and implement processes and strategies for lead generation, inbound/outbound marketing as well as automation including lead stage criteria, lead scoring and funnel management.
  • Creating marketing collateral such as customer success stories, social media content, sales presentations and other supporting material.
  • Manage and maintain social media accounts (LinkedIn predominantly) to drive engagement with current and new customers, grow followers and brand awareness.
  • Manage our Marketing P&L, allocate budgets and reach set targets.
  • Analyse, optimise and modify ad spend and ongoing projects to achieve goals.
  • Take ownership and ensure we follow the go-to-market plan.
  • Support the fieldsales team with event marketing activities.
  • Define key success metrics together with COO and CEO.

About you

You enjoy working both strategically and hands-on and get motivated by exciting challenges and exploring new creative ways of raising brand awareness and creating leads. Lastly, you are a good fit with our scaleup journey as you are a self-starter who likes taking overall ownership and has a strong ability to get things done. If you have been an early hire at a fast-growing SaaS start-up before, you will love working at Proposales!

  • Excellent knowledge of HubSpot, marketing automation and personalised communication.
  • We use GA & Looker studio, so good if you know your way around them.
  • Experience from working with modern graphical tools such as Canva, Sketch, Figma etc.
  • You probably need 5+ years of professional experience in a sales oriented marketing position
  • Proven experience from planning and executing successful multi-channel campaigns, with reference to inbound, lead generation, paid social media, search ads, and email marketing.
  • Excellent verbal and written communication skills in Swedish and English
  • Self-starter with a hands-on approach, building up demand generation & lead generation from scratch

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