Head of Global Brand Functions

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

Peak Performance is now looking for a proven, inspiring brand leader to take the reins of our core global brand functions as PR, Social Media, Athlete & Events and take them to new heights. As Head of Global Brand Functions, you’ll lead a team of senior experts, unite strategy with execution, and ensure our brand is felt consistently and powerfully across every touchpoint, market, and moment.

You will play a central leadership role in shaping our global presence — from how we show up in media, to how we engage communities offline and online, to how we collaborate with the athletes who represent our values. This role is for a highly strategic, hands-on leader who thrives in cross-functional environments and brings clarity, direction, and energy to a fast-paced global brand.

Your Mission:

• Lead and integrate global brand functions to deliver unified, insight-driven consumer experiences worldwide.


• Together with functional leads, set the strategic direction for each function, and empower the team to deliver excellence in their craft.


• Collaborate across departments and markets to ensure the brand comes to life with consistency, relevance, and impact.


• Be a thought partner and driver of seasonal go-to-market planning, helping to shape the brand calendar and key campaign moments.


• Foster a culture of performance, creativity, and accountability across your team and partner functions.


• Build strong partnerships with key stakeholders across product, sales, creative, and digital teams.

Key Responsibilities:

• Overall leadership and direction across Global PR, Social Media, Athlete Management, Collaborations and Brand Experience.


• Development and execution of global strategies, toolkits, and activation frameworks.


• Oversight of functional budgets (excluding events), content creation, and consumer facing storytelling.


• Leadership of a high-performing global team, as well as guidance and support to regional markets.


• Delivery of globally consistent and locally relevant brand experiences across all consumer-facing platforms.

Required Experience:

• 8+ years in brand leadership roles across multiple disciplines (PR, social, retail marketing, media, etc.).


• Proven track record of managing high-level strategy, large teams, and complex global marketing operations.


• International experience in premium consumer brands, preferably in outdoor, lifestyle, or sportswear industries.


• Deep knowledge of consumer behavior, cultural trends, and omni-channel brand building.


• Strong communication, stakeholder management, and budget oversight skills.


• Fluent in English; additional languages are a plus.
  

Who we're looking for:

• A people-first leader who develops talent and drives accountability.


• A connector who brings teams, markets, and functions together with clarity and vision.


• Passionate about brand building, storytelling, and global consistency.


• Analytical and creative — able to balance strategy, execution, and performance measurement.


• Deeply inspired by the outdoors, community, and authentic lifestyle storytelling.

What we offer:

An inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

To live our brand, we also offer:

• Workout classes and yoga classes in our Training Box at HQ


• Sports Hour – 1 hour training on Fridays (activity of your own choice)


• Mountain house & Apartment in Åre. Available for rent and team activities.


• Health care allowance – 3000 SEK per year


• Pension advisory via Linder & Partners


• Skandia Health Insurance

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team.

Apply now by submitting your resume and portfolio. Applications are processed on an ongoing basis and the position can be filled prior to closing. We look forward to reading your application!