Interim Director of Product Marketing (6 month fixed contract)

Mentimeter is already loved by 300+ million people globally and our customers are some of the largest and most innovative companies out there. This will give you, as a marketing leader, a unique opportunity to build and nurture a well-established team whilst working with a product that still has so much growth potential.

Marketing’s role at Mentimeter is quite unique and extremely powerful, the two main stakeholders are the Product Department and the Sales Department:

• Product, since our go-to-market mainly is PLG, putting product marketing in the driver seat of being the voice of the customer internally, and the voice of the product externally.
• Sales, since our customer journey goes from free -> self-service customer -> Enterprise customer. Today we have over 15 million registered leaders & 115 000 paying self-service customers in all countries in the world - in this database of 15 million registered leaders we have over 37 000(!) organizations that have over 20 registered leaders… a HUGE opportunity for scalable demand generation!

As Director of Product Marketing, you will be the leader of Product Marketing in the Marketing Department and also part of the Marketing Leadership Team.

What you will do!

• Coach & Lead the expanding Product Marketing team, currently consisting of 3
• Build and validate value propositions, messaging, and proof points to drive internal and external positioning and awareness.
• Work closely with Product Management and other stakeholders to plan and execute successful product launches.
• Translate new features and capabilities into customer-facing communications in order to increase customer and market adoption.
• Dive into the win /loss analysis and pull out clear opportunities for future growth and changes to our product direction and sales messaging.
• Own end-to-end product launches including defining the go-to-market plans, sales enablement tools, and marketing activation in collaboration with our sales, customer success and marketing teams.
• Be a strong stakeholder to Product department who owns Profit responsibility for self-service customers
• Lead and coach our Lifecycle Marketing team, currently consisting of 4
• Part of the Marketing Leadership Team
• Drive adoption & implementation of the product marketing charter

Required experiences:

• Proven track record of leading high-performing Product Marketing teams in fast-growing companies.
• Successful experience in rolling out product go-to-market strategies.
• An understanding and experience of working with lifecycle marketing
• Ability to turn analysis into actionable insights and clear recommendations.
• Passion for user education, research, content, and business.
• Strong project management skills, used to leading complex projects
• Proficiency in marketing tech stack tools (e.g. Mixpanel, Intercom,Split.io ,Customer.io , Metabase), CRM (e.g., Salesforce), Marketing Automation Tools (e.g., Pardot, Hubspot, Braze) as well as proficiency in marketing project management tools such as Asana orMonday.com .
• Strong stakeholder management and cross-functional collaboration skills.
• A proven track record of making strategic decisions and successfully executing them in a fast-moving environment

The ideal applicant will have:

• Experience from SaaS preferably one with a product-first go-to-market
• Experience from SaaS with a land-and-expand business model
• Experience with product marketing partnerships

You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts over 50+ different nationalities!

The role is based in our Stockholm office and is primarily an onsite role.
Learn more about Our Ways of Working - Guiding Principles by clicking here .

Not sure you meet 100% of our qualifications?
Please apply anyway and let us know why you would enjoy working in this role at Mentimeter!