Marketing Data Analytics Manager

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Marketing Data Analytics Manager

Apply remote type Hybrid locations Dunstable Gothenburg Stockholm Stembert Mannheim time type Full time posted on Posted 2 Days Ago job requisition id Essity243882

Marketing Data Analytics Manager

About the role

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa .

W e are seeking a highly skilled and motivated individual to join our Digital M arketing team as a Data Analytics Manager . This role is pivotal in driving our marketing effectiveness through strategic attribution, performance measurement, and budget optimi s ation. You must be able to demonstrate the ability to handle complex projects to drive incremental business results.

What you will do 

• Develop and implement a robust marketing attribution strategy to accurately measure and attribute the impact of various marketing channels.

• Experience u tili s ing marketing mix models to understand the contribution of both digital and offline channels to overall marketing performance.

• Continuously optimi s e marketing performance based on insights gained from attribution models and other analytical tools.

• Support local and regional teams manage and optimi s e marketing budgets based on attribution insights, ensuring maximum ROI across all channels.

• Identify opportunities to automate and optimise marketing workf lo ws through strategic application of AI .

• Demonstrate a deep understanding of various digital performance channels (e.g., PPC, SEO, social media) and offline channels (e.g., TV, radio, print) to effectively analyse their contribution to the consumer journey .

• Delivers and embeds cross-WPB programs, capabilities & campaigns by partnering with regions / markets; ensure cohesion of programs across marketing attribution, agency and creative management.

• Utilize a wide range of analytical tools to track and analyze end-to-end customer journeys, including multi-touch attribution models.

• Work with IT specialist to support on the identification of data sets when driving inhouse initiatives

• Stay abreast of industry trends and emerging tools to enhance the marketing analytics toolkit.

Who you are

Essential:

• Qualification or substantial demonstrable experience in a related field such as Data Statistics, Ma rketing analytics, Economics or Social Science (with quantitative methods) is essential.

• E xperience of designing, building, and optimi s ing complex data and econometric models.

• Proficient in using of data analytics software such as Python, R, SPSS and so on. (any of the software)

• Expertise working with large datasets and data manipulation tools

• Strong understanding of marketing attribution best practices .

• Strong analytical skills and an ability to use data to provide actionable insights to drive performance.

• Strong communication skills with an ability to work across diverse geographies and positioning complex issues to non-technical audiences

Desirable:

• Relevant experience gained from within a media organisation

If you are passionate about driving marketing success through data-driven strategies and have a proven track record in marketing attribution, we invite you to apply and be a key player in our dynamic Digital M arketing team.

About Our DEI Culture

Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What we can offer you  

We offer the opportunity to work for a leading global organisation with the potential to advance your career within the fast-moving manufacturing environment.

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values. 

What's next?

Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers. 

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Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

20 Jun 2024

About Us

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, o ur sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers  innovate for good  and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to  excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative , and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. Essity has about 36,000 employees. Net sales in 2023 amounted to approximately SEK 147bn (EUR 13bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

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