Performance Marketing Specialist

We are Sinch. The world’s #1 in mobile engagement, helping amazing companies communicate with customers. And whether or not you know us you’ve definitely used our technology. From the life-changing to the time-saving, we’re helping over 3,000 businesses interact with people like never before. We reach every phone on the planet within seconds, so imagine the scale, the variety, the opportunity, and the growth that offers. Here you'll dream even bigger than ever, face fascinating challenges, and build your skills and career alongside amazing experts. And every time you hear a phone ping, you’ll be proud of knowing you were part of making that happen.

We are now looking to expand the team with a Performance Marketing Manager based in Sweden to chase the dream with us.

The essence of the role

As our new Performance Marketing Manager, you have a genuine passion for numbers and derive satisfaction from delving deep into data to propel your team's marketing initiatives. You exude enthusiasm as a digital marketer, eagerly seeking to collaborate with a highly skilled and tightly knit team, providing you with opportunities for learning and shining. Your insatiable curiosity drives you to run meticulous A/B tests, explore the intricacies of first-click versus last-click trends, and equip your team with valuable insights. Whilst you appreciate guidance, you are also willing to traverse any necessary path to accomplish the task at hand.

The performance team at Sinch handles the paid search funnel for a wide portfolio of brands in the text and email SaaS space. We are looking for a talent who is willing to be challenged and amplify our SEM performance. 

As Performance Marketing Manager, you will work with:

• Managing and executing PPC marketing strategy and support for proposed demand programs 
• Proactively identify new opportunities and innovative strategies to drive traffic and conversions 
• Tracking campaign performance metrics to identify trends and insights, and make data-driven decisions to optimize performance 
• Collaborating with cross-functional teams to align paid initiatives to a multi-channel approach 
• Conducting robust keyword research, market research, competitive research and audience targeting research to build and maintain impactful campaigns 
• Managing ad campaign related tasks and projects - landing page construction, optimizations, keyword and search term report, ad copy and creative sourcing and managing 
• Staying updated on industry trends, tools, and best practices in digital advertising

Who are you?

In order to be successful in this role, we believe you have:

• Minimum of 2 years’ experience dedicated to paid campaign planning and execution in a B2B environment, Technology, SaaS, and/or E-commerce experience desired. 
• Experience planning media buys for niche audiences is ideal.
• Very proficient with WordPress, Microsoft Word, PowerPoint, Excel. 
• Graphic design tools, Salesforce, and HubSpot experience are highly desirable. 
• Proficiency in web analytics platforms, such as Google Analytics 4, and data visualization tools like Looker Studio and familiar with popular landing page tools like unbounce, instapage and creative tools like Canva, Figam and Miro. Also, Google Tag Manager is nice to have.
• Bachelor's degree (or equivalent experience) in Marketing, Business, or a related field is preferred. 
• A collaborative team player who thrives in fast-paced environments and can adapt to constantly evolving priorities and the ability to work independently.
• French and/or German language is highly desirable.

Our corporate language is English, please submit your application in English .

Are you ready? Join us on our journey!

About the recruitment process

To help us place the right people in the right role, we believe in science-based and fair assessment methods. We follow a competence-based, structured interview process where your skills, experience, and attributes relevant to the role and Sinch will be assessed. As part of our recruitment process, pre-employment testing is used to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role. We acknowledge that there are two parties deciding in this process and welcome you to ask any questions you may have at any stage of the process.