Product Marketing B2C

Job Description:

• Location: Fully remote, EU timezone (CET +/- 2hours)
• Start date: ASAP
• Languages: English is mandatory; French is a plus
• Our client: Cloud Computing / Distributed Systems / AI - European Saas

Objectives of this Role:

• Enhance Hive’s product marketing content output including written, video, graphic and infographic for B2C and C2B markets.

• Develop and implement product marketing campaigns that resonate with existing customers.

• Ensure all product marketing materials align with Hive’s brand values and sustainability mission.

• Foster strong relationships with internal teams and key stakeholders to drive product marketing initiatives and product roadmaps.

• Monitor product marketing budgets and optimize spend to achieve the highest return on investment (ROI).

• Increase user engagement and retention through strategic communication efforts.

Responsibilities:

• Lead the development and execution of product marketing content tailored to our current user base.

• Create and manage comprehensive product marketing timelines, ensuring timely deployment.

• Educate and collaborate with other departments to maintain consistent product messaging across all channels.

• Oversee the team’s product marketing campaigns, ensuring alignment with company goals and user needs.

• Shape and articulate Hive’s product storytelling vision and voice for our B2C offerings.

• Negotiate and manage budgets to support large-scale product marketing initiatives.

Skills and Qualifications:

• Exceptional written and verbal communication skills

• Video/ reel, graphic and infographic production capabilities (with fluency in relevant AI toolings when necessary) would be highly preferred

• Extensive experience in product marketing and development, particularly in the B2C software/ cloud/ technology space.

• In-depth knowledge of market trends and product lifecycle management.

• Proven ability to develop and execute strategic product marketing campaigns.

• High degree of empathy, with the ability to understand and address user needs and concerns.

• Strong negotiation skills and the ability to manage budgets effectively.

Preferred Qualifications:

• Demonstrated leadership capabilities and experience in guiding cross-functional teams.

• Ability to intuitively assign responsibilities and manage team dynamics.

• Significant experience in designing and executing customer promotions.

• Familiarity with web development languages and technologies (HTML, CSS, JavaScript) is a plus.

• Proficiency in product design, UX/UI techniques and a solid understanding of software engineering or computer science principles.