Trade Marketing Manager

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

ROLE PROFILE

GRADE: G35

FUNCTION: Sweden Trade

CITY & COUNTRY: MALMO, SWEDEN

ROLE SUMMARY

What are the key objectives and expectations from this role?

Working as Category Manager you will be part of our Sweden Trade organization with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.

As Category Manager you will manage a team of 2-3 people tasked with managing our retail platform across product categories. Your responsibilities will include but not limited to the successful development, roll out, installation, maintenance, tracking and compliance of our in-store furniture solutions. You will also be responsible for driving the retail platform strategy, setting KPIs and targets, and managing your team’s budget.

You will be expected collaborate closely with both internal and external teams, including brand, key account, procurement, finance as well as external design agencies and In-store furniture suppliers. Being based in Sweden you will be responsible for the success of the local Swedish deployment of these solutions while also align on a Nordics level together with local deployment teams (Denmark, Norway, and Finland).

Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. Our dedication is founded in a strong team spirit with the belief that we can all deliver outstanding results while still having fun together.

What is the direct impact of this role on the team or organization?

Reports to

Country Manager

Number of Direct Reports

2-3

Core Relationships

Internal –Nordics Trade Teams, Area brand teams, Finance teams, Procurement

External – In store furniture vendors, Agency partners

Geographic Scope

Local

Travel Required

Yes - limited

The position is based in our office in Hyllie, Malmo. Learn more about our office culture on ‘Our Stories’ page on the careers website, or here:

ACCOUNTABILITIES

Together with your team, lead the development of in-store furniture and multi-category solutions in collaboration with partner agencies and furniture suppliers

Collaborate closely with several internal stakeholders including Brand and Key Account to find new solutions that fit the needs of the customers and consumer

Manage installation, maintenance and tracking of in-store furniture solutions

Formulate the retail platform strategy to ensure the sustained success of our business

Manage the annual planning cycle and forecast to ensure successful roll out and inventory management

Manage budget and KPIs/target setting and tracking

Find new opportunities to streamline process and optimizing ways of working across functions

Lead the team supporting their performance objectives and development plans

Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

Relevant experience from FMCG industry

Strategic mindset and proven strategic results

Project management skills and experience

Budget Management experience

People Management experience is beneficial

Technical / Functional / Leadership Skills Required

A solid commercial mindset and capability of driving own results.

Cross functional knowledge as a basis of collaboration and cooperation

Strong project management skills

Strong presentation skills

A consumer centric mindset

Highly collaborative, with the ability to engage and work in partnership with relevant stakeholders

Strong personal credibility with ability to build trusted relationships with senior business leaders.

Ability and drive to navigate through ambiguity and deliver commercially relevant solutions effectively.

Proven ability to learn quickly and committed to self-development.

Spoken and written English communications skills.

Education / Qualifications / Certifications Required

To qualify for the position the candidate must possess a relevant master’s degree and have relevant experience from the FMCG industry.

BENEFICIAL

Fluency in one of the Scandinavian languages is considered an advantage, but not a requirement.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.  See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women’s Day Best Practice winner

Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.  Come bring your difference!

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