Global Conversion Rate Optimization Manager

Ref jobup.ch: 2352609 | Date: 10 June 2024

The L'OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.

With its nature-positive vision and entrepreneurial ethos, L'OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.

L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L'OCCITANE must therefore implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L'OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

Global Conversion Rate Optimization Manager

CONTEXT & MISSION :

We are seeking a hands-on Global Conversion Rate Optimization Manager to lead our efforts in optimizing customer experience on digital platforms. This role is pivotal for upskilling and transforming key markets globally.
You will report to the Head of Digital Performance , who will support you in achieving your goals with markets and international teams.

MAIN RESPONSIBILITIES :

• Own and maintain a global learning agenda
• Align with customer experience, marketing and Ecommerce teams to formalize a global CRO roadmap
• Analyze qualitative and quantitative data using tools like Typeform, Google Analytics and Content Square to identify opportunities
• Design and implement experiments : build and QA tests in initial markets, measure and communicate results to stakeholders and lead the rollout of successful strategies across international markets
• Foster experimentation culture within the digital organization : upskill team members in various markets and animate a community to support collaboration and knowledge sharing
• Work closely with Ecommerce product and UI/UX teams to support product improvement and influence product features, while respecting brand design design system and principles

This role is a unique opportunity to make a significant impact on our global e-commerce operations, driving innovation and efficiency across multiple markets.

If you are a technically savvy professional with a strong business acumen and a passion to share it with others, we encourage you to apply.

HOW YOU CAN FIT :

• Master's degree or equivalent working experience in Marketing, Business, Data Analysis, or a related field
• 3+ years of experience in a similar role, ideally in the beauty industry
• Fluent in English, conversational French is a plus
• Strong problem-solving skills, with an analytical mindset capable of turning data into actionable insights
• Proficiency in front-end development (HTML, JS, CSS and responsive design), web analytics tools, and A/B testing software
• Excellent communication and interpersonal skills, with the ability to lead by example and inspire teams across different cultures and regions

WHAT WE OFFER :

• Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

• Working with passionate colleagues coming from all over the world

• A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast.

• Internal mobility opportunities

• Monthly allocation & discount for store products

• Attractive Social Insurances coverage

• 5 weeks annual leaves & 3 extra-days offered as public holidays

• Flexible and Hybrid Work environment

• Attractive Parental Leave Policy

• Public transportation allowance

PERMANENT CONTRACT

STARTING DATE : ASAP

LOCATION : Geneva (Plan-les-Ouates), Switzerland