Senior Manager, Brand Marketing & Communication

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Job Description - Senior Manager, Brand Marketing & Communication

Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.

For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature’s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. As a premium outdoor lifestyle brand, we provide an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.

Let’s Talk about the Role

Reporting into the Marketing Director and working with the Napa marketing team you will be responsible for tying together all the brand marketing and communications to ensure a consistent global brand identity, campaign and communication direction.

A fully involved role in all aspects of Napa responsible for creating the key brand stories and bringing them to life to the global consumer audience.

How You Will Make a Difference

  • Craft compelling messaging and narratives to effectively communicate Napapijri brand story, values, and product offerings to the target audience
  • Lead POE communications channels as PR, media (upper funnel), social media network in its calendar, contents, and contacts (agencies and talents)
  • Build strong relationships with key agencies and influencers to maximize brand exposure and foster strategic alliances.
  • Remain at the forefront of influencer marketing trends and emerging platforms; share knowledge on industry best practices internally.
  • Budget management on communications & media. Build annual brand paid media budget ensuring appropriate allocation to stories, that align with strategic vision
  • Lead the development of brand & communications briefs for internal teams & external agencies that meet business objective tools, brand positioning and techniques across all the consumer touchpoints
  • Partner with senior management and marketing peers to determine brand bespoke campaigns for each product and marketing initiative
  • Lead media plan
  • Lead marketing calendar
  • Lead the communications plans in all markets
  • Steer campaign creation from ideation through to launch, ensuring synergy with other marketing channels for uniform brand storytelling. Partner with both performance media team and marketplace marketing to align campaigns creativity and planning methodology.
  • Manage relationships with key media partners (e.g. Google, Meta, TikTok etc) and with the central VF digital team
  • Brief and lead of marketing agencies
  • Leverage and integrate consumer insights to develop and enhance consumer connection
  • Lead brand creative execution. Project manage all creative projects ensuring all timescales are met, and provide the head of department with a rolling project calendar.
  • Content, production & asset creation (ATL focus). Brand experiences & activations. Collaborate with product/design to build season inspiration/theme. Manage all creative project briefs and negotiation processes with internal and external suppliers.
  • Manage and monitor production budget

Skills for Success

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 7 years of experience in marketing, preferably within the industry.
  • Track record demonstrating nuanced negotiation acumen, expertise in social media management specific to our brand industry as well as strong history within influencer marketing roles
  • Proven track record of successful marketing campaigns, events, and initiatives.
  • Strong understanding of the market landscape and consumer behaviour.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and thrive in a fast-paced, entrepreneurial environment.
  • Proficiency in English language.
  • Exceptional organizational and multitasking abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Strong analytical and strategic thinking skills.
  • Team player
  • Creative thinker with a proactive approach to problem-solving.
  • Strong attention to detail.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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