Director of Marketing Communications (m/w) - Get Hired Fast

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Job Description - Director of Marketing Communications (m/w) - Get Hired Fast

We are hiring an organized Director of Marketing Communications (m/w) to join our growing team at Kempinski Palace Engelberg in Engelberg Obwald
Growing your career as a Full Time Director of Marketing Communications (m/w) is an awesome opportunity to develop exceptional skills.
If you are strong in creativity, adaptability and have the right personality for the job, then apply for the position of Director of Marketing Communications (m/w) at Kempinski Palace Engelberg today!

Das hoch in den Bergen im Herzen der Schweiz gelegene Kempinski Palace Engelberg wird bald bereit sein, seine ersten Gäste zu begrüßen. Mit einer einzigartigen Mischung aus erfrischender Schweizer Gastfreundschaft, warmherzigen Fünf-Sterne-Luxus-Service und einer Fülle von Aktivitäten ist das Kempinski Palace Engelberg ein Ort, an dem Erinnerungen geweckt werden. Einleitung Unter einem traditionsreichen Namen hat Kempinski, Hoteliers seit 1897, die Welt auf der Suche nach faszinierenden Destinationen bereist, ohne dabei seine Traditionen und sein europäisches Erbe je zu vergessen. Die großzügigen Resorts sowie die stylischen City- und Wellnesshotels spiegeln einen individuellen und einzigartigen Charakter wider, speziell für Gäste, die 5-Sterne Service und Luxus bei ihren geschäftlichen oder privaten Reisen zu schätzen wissen. TLNT1_CH Hauptaufgaben: Strategy & Budget Develop and agree the hotel marketing plan with the Director of Sales & Marketing. Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities Conduct competition analysis on a regular basis and review positioning of key revenue driving areas Understand market trends and target customer to develop appropriate campaigns and maximize revenues Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand) Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding. Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant Responsible for overseeing development of content for both offline and online activities. Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant. Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites. Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind. Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team. Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property Oversee the creation and production of collateral both online and offline as per the brand guidelines. Ensure consistency in individual property's voice on all guest touch points following brand guidelines as well as outlet identities where relevant. Develop the communication plan and content for the monthly KENT newsletter Provide content on a regular basis for the Corporate Kempinski Newsletter Create, coordinate and maintain give-aways and collateral. Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly. Lead the monthly marketing meeting to discuss future campaigns to drive performance Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc… Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc.. Contribute to my.kempinski to share marketing best practices Support corporate and regional initiatives as per deadlines Prepare monthly reports for GM, Regional office and owning company as prescribed Maintain and develop guest database for mailings. Ensure complete knowledge of all hotels activities, promotions, new colleagues etc Participate in Kempinski marketing training programs Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing. Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries. Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel. Gewünschte Kompetenzen & Qualifikationen: Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices Copywriting skills Experience in developing and running Marketing campaigns and their analysis Proven project management skills Experience in contract negotiations Excellent skills in Microsoft office Creative programmes such as photo-shop, indesign etc is a plus People Oriented Passionate for European luxury Entrepreneurial Straightforward Team-oriented Sensitivity for design & style Creative Multi-tasking Flexible Analytical-minded Decision maker Capable to work independently Problem solving Leadership skill Auf Sie wartet: Leben und Arbeiten inmitten der alpinen Zentralschweiz Vielfältige Gestaltungsmöglichkeiten Angenehmes Arbeitsklima in einem jungen und dynamischen Team Internationale Karriereaussichten und Entwicklungschancen Herausragende Mitarbeiter-Benefits in u.a. allen Kempinski Hotels Reichhaltiges Speisenangebot in unserem Mitarbeiterrestaurant Gratis WLAN und Parkplätze

Benefits of working as a Director of Marketing Communications (m/w) in Engelberg Obwald:


● Learning opportunities
● Advancement opportunities
● Competitive salary
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