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Associate Director, Marketing - International TTR

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Job Description - Associate Director, Marketing - International TTR

In close collaboration with global and local product teams, ensure deep local market and stakeholder insights to inform local tailoring of the strategy and tactics and to help inform the global strategy. Support and challenge country product teams to “localize” the strategy for products, and monitor and challenge execution including adoption of the must have tactics internally referred to as “Signature initiatives” Support local strategic and tactical planning and execution, e.g., coverage of all key sources of business identified in the patient flow, local translation of positioning and competitive differentiation, local tactics including customer and healthcare stakeholder engagement Support patient identification programs and solutions Support market access activities related to TTR franchise - together with the market access team, drive pricing and access strategy and execution, including innovative value propositions Ensure high quality revenue and volume forecasting adn brand investment deployment across countries and sources of business. Ensure appropriate resources fo critical launch activities across the organization Ensure detailed launch tracking to allow early course correction, including patient uptake by segment and execution of key tactics in close collaboration with the launch excellence team Drive a high performing cross-functional regional product team that manages the launch execution together seamlessly Develop and provide countries with tactical materials tailored to the International context and in line with the global strategy, e.g. message platform and marketing materials, modules to support value-based solutions, multichannel stakeholder engagement initiatives, regional congress activities Coordinate activities of supporting functions to avoid any overlap and intelligent collaboration with business operations functions such as sales force effectiveness, training, events, launch excellence, incentives Ensure excellent collaboration with the medical teams such as global medical leads, regional medical directors, patient advocacy, diagnostics, with best-in-class compliance of all activities with relevant rules and regulations Act as a role model fully embodying the Alnylam values, with great attention to legal, regulatory, and compliance rules, excellent communication, collaborative attitude with other functions and global / countries, and patient centricity. Management experience ideally or potential / emotional intelligence MBA, MSc or equivalent, Bachelor's degree in science is preferable Significant (e.g., 10+ years) commercial experience in pharma / biotech, including rare
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