Brand Marketing Executive

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The Vuse Category (Brand) Executive is a member of the Marketing Team and is a key stakeholder in growing the Vuse brand in the Swiss market. He/she will support the Category Manager in the definition of the Brand strategy and drive the implementation of Brand Marketing projects.

• Manage and evaluate category projects derived from Vuse brand strategy, based on company targets, regulatory environment, market environment and consumer behaviour anticipating respective consumer needs.


• Brief agencies, internal stakeholders and NPI to manage the implementation of assigned brand projects.


• Steer and coordinate assigned Comms Touchpoints in day-to-day business. Fulfill the function of Touchpoint person-of-contact for the category.


• Analyse and evaluate market performance and market research data to identify and develop new marketing measures for the category.


• Support Category Manager in the strategic and operational brand planning.


• Lead cross-functional projects and implement defined and agreed measures.


• Ensure effective budget allocation within the context of approved budgets

• Degree, business administration with focus on marketing


• High flexibility + excellent interface management (in-house and external)


• Effective and efficient way of working


• Experience in project management


• Feel for brands / consumers


• Analytical and conceptual skills and individual initiative and organizational skills


• Distinctive communication skills


• Marked ability to work in a team, to establish contact and to collaborate


• Flexibility and resilience


• Good knowledge of MS Office and relevant marketing applications


• business fluent language skills in English and either French or German

What we offer you?

•    We offer a market leading annual performance bonus (subject to eligibility)

•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.



Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.



We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).



Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.



If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.