Two brands. One area of responsibility. Maximum impact. Do you love thinking strategically while also driving hands-on execution? Would you like to lead a strong licensed brand with Italian heritage while simultaneously helping grow a young, in-house niche brand? Then this role will excite you.
As a Brand Marketing Manager at AstorMueller, you will take strategic and operational responsibility for two special brands: bugatti - a strong licensed brand with Italian design DNA, and TT.BAGATT, our own urban trend brand for women. Your goal is to position both brands with a strong profile, leverage synergies, and achieve maximum marketing efficiency through close collaboration with our partners.
Brand strategy & leadership (with a focus on efficiency) - Strategic leadership: Further develop the brand strategies for bugatti and TT.BAGATT and ensure both brands are managed consistently, target-group oriented, and in line with company objectives - holistically across digital, retail, and point of sale (POS)
- Resource optimization: Identify levers to make processes and initiatives more efficient Whether bundling media budgets, running joint productions, or sharing assets, you think end-to-end and ensure smart use of resources
- KPI-driven marketing: Define and track key KPIs for both brands, analyze performance, and continuously derive optimization measures to increase reach, engagement, and conversion.
License management & partner communication (core focus: bugatti) - Central interface: Act as the key point of contact for the bugatti licensor and maintain close, trust-based collaboration with their team
- Alignment with partners: Coordinate campaigns, collections, and brand appearances not only with the licensor but also with other bugatti license partners. Ensure all activities comply with guidelines and that the brand speaks with one strong, consistent voice
- Translate bugatti’s Italian design DNA and sporty-exclusive heritage authentically into the fashion context and further develop the brand presence in the footwear category.
Brand building & agility (core focus: TT.BAGATT) - Sharpen a niche brand: Shape the identity of the urban brand TT.BAGATT. Similar to our brand SALAMANDER, this is about continuous development, clearer positioning, and building a loyal community
- Trend scouting: Stay on the pulse of the times, from streetwear to social media, and bring fresh input into product development and communication
- Community focus: Create formats that authentically resonate with young target groups and build the brand together with relevant multipliers/influencers
Campaigns & content - 360° campaigns: Conceptualize and manage integrated campaigns (B2C and B2B) for both brands - from idea to execution
- Internal & external collaboration: Work closely with internal teams (creative, product management, e-commerce) and external agencies
- Content management: Plan and distribute content in a target-oriented way (including via a DAM system) and ensure high-quality, audience-relevant content across all channels - from website and social media to print.
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