CMF Designer - Bikes & Outdoor Equipment

Mission:
define how it looks, feels, ages, and connects emotionally.
You will own CMF across categories, ensuring a coherent, harmonious and high‑value visual language from concept to production. 

Your Key responsibilities:

Lead CMF from idea → production across multiple categories

• Define colour, material, finish direction across helmets, goggles and eyewear with a supporting role for bikes, bike components,  Bike accessories and Skis.


• Translate trend research + brand strategy into executable CMF concepts.


• Partner with graphic designers to develop material palettes, colourways, textures, and surface treatments for production


• Build and manage CMF libraries, standards, and seasonal narratives


• Drive prototyping, validation, and production approvals with factories/suppliers including regular factory travel.


• Ensure design intent survives engineering, cost, and manufacturing constraints with QC and Compliance Teams.

• Collaborate daily with graphic design, industrial design, engineers, product managers and QC
  
  Projects:


• New helmet platforms and collections (Cycling & Winter)


• New optics platforms and collections Goggles & eyewear material + surface innovation


• Bike colour systems across model families to support Graphic designers to provide CMF Expertise, Systems and Coherence.

What success looks like:

• Products feel premium, durable, and on-brand at first touch


• CMF creates clear product tiering and visual differentiation


• Designs scale across multiple product families without becoming generic


• You balance aesthetic ambition vs manufacturing reality (cost, feasibility)

Your profile:

• Strong mix of creative instinct + production mindset


• 3–6+ years in CMF / industrial / product design (Luxury or Automotive preferred)


• High attention to detail and colour acuity

• Deep understanding of:

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  • Material behaviour: plastics, foams, coatings, textiles, composites, paint formulations
  
  
  • Colour systems: Pantone / COLORO + colour accuracy
  
  
  • Surface finishes: textures, coatings, durability trade-offs
    
    
  
  
  
  

Proven ability to:

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  • Build coherent CMF strategies and product stories 
  
  
  • Translate design into manufacturable specifications
  
  
  • Work with suppliers and validate production samples
  
  
  
  

Tools:

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  • Adobe CC, Vizcom, Blender / rendering tools
  
  
  • Experience working with PLM systems (Centric Prefered)
  
  
  
  

How you work

• You think in systems, not single product


• You’re obsessed with materials, textures, and real-world ageing


• You balance trend awareness with brand consistency


• You challenge ideas that won’t survive production


• You operate comfortably across multiple programs in parallel

Why this role matters

• CMF is not decoration. It defines how products communicate quality, performance, and brand identity.


• Drives emotional connection and purchase decisions


• Impacts durability, usability, and cost


• Differentiates products in crowded categories

You will shape that.

Next steps:

Apply with a portfolio focused on CMF + production work (not just concepts)

Highlight:

• Material innovation


• CMF systems / product ranges


• Supplier collaboration and production outcomes