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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Manager based in Switzerland.
In this regional and highly cross-functional role, you will be responsible for driving awareness, demand generation, and pipeline growth across key European markets, with a primary focus on the UK and Southern Europe. You will act as the bridge between marketing and sales, ensuring that regional priorities are translated into high-impact marketing programs that deliver measurable business outcomes. This role combines strategic planning with hands-on execution across events, campaigns, digital initiatives, and account-based marketing activities. You will collaborate closely with global marketing teams, sales leaders, and external partners to localize and activate campaigns that resonate with regional audiences. The environment is fast-paced, collaborative, and performance-driven, offering strong exposure to international go-to-market strategies. This is a highly visible role where your work directly contributes to pipeline growth and market expansion. It is ideal for a proactive marketer who thrives in a dynamic, multi-market setting.
Accountabilities:
- Act as the primary marketing interface for regional sales teams in the UK and Southern Europe, ensuring alignment on priorities, campaigns, and pipeline objectives.
- Develop and execute regional marketing plans in collaboration with sales leadership and global marketing teams, balancing goals, budgets, and resources.
- Lead and coordinate field marketing initiatives including events, webinars, digital campaigns, email programs, and account-based marketing activities.
- Support and enable SDR and sales teams to effectively leverage marketing content, campaigns, and programs for pipeline acceleration and account engagement.
- Adapt global campaigns and messaging to ensure relevance and impact within local markets.
- Manage end-to-end execution of regional events, including trade shows, customer events, and partner engagements, working with internal and external stakeholders.
- Drive customer advocacy initiatives by identifying success stories, references, speaking opportunities, and community engagement activities.
- Collaborate with PR, influencer, and demand generation teams to increase regional visibility and brand awareness.
- Monitor, analyze, and report on marketing performance, providing insights and recommendations to improve ROI and effectiveness.
- Own regional marketing budgets and ensure efficient allocation of resources across programs and initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in B2B field marketing, ideally within SaaS, data, or technology-driven environments.
- Proven ability to design and execute multi-channel regional marketing strategies that drive measurable pipeline impact.
- Strong experience with marketing automation platforms and CRM tools for campaign execution, lead tracking, and reporting.
- Excellent project management skills with the ability to manage multiple stakeholders and priorities in parallel.
- Strong communication skills in English and French; additional European languages such as Spanish or Italian are an advantage.
- Hands-on experience with digital marketing channels, including email, social media, and content localization.
- Familiarity with MarTech ecosystems and analytics tools to measure campaign performance and optimize results.
- Willingness to travel approximately 30% across the region for events, customer meetings, and partner engagements.
Benefits
- Competitive compensation and performance-based incentives.
- Flexible working arrangements, including hybrid or remote options.
- Work-life balance supported by flexible hours and autonomy.
- Career growth opportunities within an international, fast-scaling environment.
- Access to modern tools, technologies, and high-quality working equipment.
- International exposure through regional travel, events, and cross-market collaboration.
- Collaborative and inclusive team culture focused on innovation and impact.
- Training, development, and continuous learning opportunities.
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