Global Campaign & Content Specialist

Great science deserves great storytelling. Can you turn science into stories that move markets? 

At Innovad Group, innovation in animal nutrition is driven by research, expertise, and real-world impact. But turning scientific breakthroughs into meaningful market engagement requires more than good marketing - it requires the ability to connect science with the people who need it most. 

We are looking for a Global Campaign & Content Specialist who can translate complex scientific knowledge into compelling global campaigns, build integrated omnichannel communication strategies, and shape how our innovations reach nutritionists, veterinarians, and feed producers worldwide. 

• Location
  
  
  
  • Belgium - Antwerpen / Hybrid 
    
  
  
  • Augst – Switzerland / Hybrid
    
  
  
  
  


• Department: Global Marketing 
  


• Reports to: Global Marketing Director 

About the Role 

We are looking for a Global Campaign & Content Specialist who can transform scientific expertise into impactful, integrated marketing campaigns for our brands (Innovad & Herbonis). 

In this role, you will lead the development of science-driven B2B campaigns that connect innovation with the real challenges faced by nutritionists, veterinarians, feed producers, and integrators worldwide. With 5+ years of marketing experience, you understand how to build campaigns that educate the market, strengthen brand credibility, and support commercial growth. 

You will play a key role in defining global campaign narratives and influencing how our innovations are positioned in the market. You will design and manage integrated, omnichannel marketing campaigns that combine technical credibility with creative storytelling. Working closely with R&D, technical teams, regional sales teams, and the communication team, you will ensure our campaigns are globally consistent, locally adaptable, and strategically aligned with business objectives. 

This role requires someone who combines strategic thinking, creativity, and operational excellence, with the ability to translate complex scientific insights into clear, relevant, and engaging market communication. 

This role will help shape the future marketing approach for our brands globally.

Key Responsibilities 

Strategic Campaign Leadership 

• Define global campaign themes and narratives aligned with brands strategy. 

• Identify market trends, customer pain points, and emerging industry topics to shape campaign direction. 


• Lead the development of annual campaign roadmaps. 

Integrated Communication & Omnichannel Execution 

• Design integrated marketing campaigns across multiple communication channels, ensuring consistent messaging and coordinated impact. 

• Plan and coordinate omnichannel campaign activation. 

• Ensure all campaign touchpoints work together to create a cohesive and engaging customer journey. 

Science-to-Market Storytelling 

• Work closely with R&D and technical teams to convert research insights into meaningful marketing stories. 

• Ensure communication remains scientifically credible while being accessible and engaging. 

Campaign Scalability 

• Design campaigns that can be efficiently scaled across multiple regions with adaptable toolkits. 

• Provide guidance and support to regional teams to ensure effective campaign activation. 

Brand & Thought Leadership 

• Position the brands as a trusted thought leader in animal nutrition through strong campaign narratives aligned with the brand strategies.  

• Collaborate with industry media, events, and technical communication channels. 

Campaign Performance & Optimization 

• Define campaign KPIs and track performance across channels. 

• Analyze key indicators to optimize campaign effectiveness. 

• Use insights and data to continuously refine campaign strategy and customer engagement. 

Experience & Qualifications 

Professional Experience 

• 5+ years of experience in B2B or B2C marketing, campaign management, or strategic marketing roles. 

• Proven experience managing international or multi-regional marketing campaigns. 

• Strong experience in content-driven marketing and technical storytelling, with the ability to translate complex topics into clear and engaging narratives. 

Personal Qualities 

We are looking for someone who is: 

• Strategic yet hands-on 

• Curious and comfortable engaging with scientific and technical topics 

• Creative in turning complex ideas into compelling stories 

• Structured and capable of managing multi-market campaigns 

• Collaborative and able to work across different cultures, teams, and regions 

Why This Role is Unique 

We believe great marketers look for opportunities where they can make a real impact. In this role, you will have the opportunity to: 

• Translate science into real-world impact by bringing innovative research and technical expertise to the global animal nutrition market. 

• Shape global campaigns that influence industry conversations, not just promote products. 

• Work closely with scientists, technical experts, and international sales teams, gaining deep insights into the challenges of modern animal production. 

• Lead marketing initiatives that combine strategic thinking, creativity, and meaningful industry engagement. 

Why Join Us 

You will be part of a global marketing team at the intersection of science, innovation, and animal production. 

Your work will help bring scientifically proven solutions to the market, supporting more sustainable, efficient, and resilient animal production systems worldwide.