Your mission
The Role
We need a Go-to-Market Communication Specialist to take ownership of how we communicate product updates, new features, and platform changes to our users.
Right now, this process is ad-hoc and inconsistent. Features ship without proper rollout communication. That's a problem—we're building great things that don't reach users effectively.
This is a hands-on IC role. You won't manage a team. You'll own the entire communication pipeline from feature release to user adoption, supported by AI tools to move fast.
You'll be responsible for:
- Owning end-to-end go-to-market communication for product releases and updates
- Writing and sending product newsletters and release notes
- Creating and managing in-app pop-ups, tooltips, and onboarding flows for new features
- Producing short onboarding videos and walkthroughs
- Running key customer demos for major feature launches
- Coordinating with Product, Engineering, and Marketing to align on release timelines
- Building a repeatable, consistent rollout process (replacing the current ad-hoc approach)
- Tracking adoption metrics post-launch to measure communication effectiveness