Head of Live Experience

Welcome to the Audi F1 Project.  
  
 Audi will be competing in the FIA Formula 1 World Championship from 2026.  
  
 The new team has three locations. Audi's Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. The Sauber Group's Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. The Sauber Motorsport Technical Center, UK will be operational this year. Our Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations. 
  
 What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history.
   
 This position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).

• Lead and develop the Live Experience Team, overseeing all off-track events, activations experiences for the Audi F1 project
• Develop creative concepts, plan and execute world-class live experiences, including launch events, networking events, driving experiences, media events, partner activations, signature events, fan engagements and exclusive hospitality events outside the track. 
• Create and implement premium guest engagement experiences and guest journeys, ensuring seamless and high-end activation at every touchpoint
• Create innovative experience concepts that integrate brand storytelling, digital engagement and interactive activations
• Plan and manage end-to-end event production, including concept development, venue selection, guest management, on-site execution, content, hospitality & catering, digital integration, logistics and supplier coordination 
• Oversee operational execution, ensuring seamless guest experiences, from registration and arrival to on-site engagement and program, catering and post-event follow-up
• Define and uphold brand and service standards, ensuring Audi F1 identity
• Proactively troubleshoot and resolve on-site challenges to maintain high guest satisfaction
• Develop and implement standard operational processes and procedures
• Continuously analyze performance, refine processes and drive operational improvements
• Implement quality control measures to maintain the highest execution standards
• Manage budgeting, cost control and financial planning 
• Ensure cross-functional collaboration and project management with internal stakeholders and external agencies
• Manage external agencies and contractors, ensuring their performance aligns with project requirements

• 8+ years of experience in event management, experiential marketing or live brand activations (preferably in premium sports, motorsports or entertainment) 
• Proven ability to creatively develop and execute large-scale live experiences, ensuring seamless guest engagement and high-end brand representation
• Strong leadership, team and project management skills, with experience coordinating internal teams, agencies and external partners
• Expertise in guest experience design, fan engagement and guest and VIP activations
• Solid understanding of event logistics, production and operations
• Pro-active problem-solver with ability to adapt to high-pressure, face-paced environments
• Strong service mindset, ensuring outstanding experiences
• Experience in leading cross-functional teams and managing multiple internal and external stakeholders
• Understanding of Formula 1 and motorsport culture, along with experience in premium brand environments and engagement dynamics
• Willingness to travel and work irregular hours, including weekends and holidays
• Excellent interpersonal and communication skills
• Fluent in English, proficiency in additional languages is an advantage
• Proficient in standard office software