Marketing Retention Manager 80-100%

At Sunrise, we think bigger, go further and create new ideas. For us working culture means achieving great things together. It’s where respect and innovative ideas combine with real teamwork – every voice counts, every perspective makes us stronger. Our passion spurs us on to try new things and grow continuously. Sound like you? Then join our success story.

As the B2B Prevention & Retention Manager, you are responsible for proactively identifying at-risk customers and deploying targeted retention strategies and campaigns, with special offers to reduce churn. You will leverage data insights, customer behavior, and close collaboration with B2B Frontline Retention, Base Management, Analytics, and NPS teams to drive retention initiatives, ensuring long-term customer satisfaction and value.

YOUR CHALLENGE:

• Churn Prevention Strategy – Identify customers with a high risk of churn through data analysis and implement tailored retention campaigns
• Churn Prevention Execution – Conduct briefings, listen in on customer calls, evaluate customer escalations as needed, ensure the quality of the operational campaign. Design, evaluate, and execute special offers and incentives that align with customer needs and company goals
• Customer Segmentation – Develop segmentation strategies to personalize prevention actions and increase offer relevance and effectiveness
• Performance Monitoring – Track the impact of prevention activities and offers; continuously refine strategies based on KPIs and feedback
• Cross-functional Collaboration – Work closely with Base Management, Retention Frontline, NPS Team and Marketing to align retention tactics, share customer insights and solve customer interactions.
• Customer Insights & Reporting – Analyze customer feedback, usage trends, and churn reasons to support data-driven decision-making
• Process Optimization – Continuously improve churn prevention workflows, tools, and automation for scalability and efficiency

YOUR SKILLS:

• Bachelor’s degree in Business Administration, Marketing, or a related field
• Proven experience (3+ years) in customer retention, Base Management, Value Management, or related field
• Strong analytical skills with the ability to interpret complex data and customer behavior patterns
• Excellent communication and negotiation skills, with a customer-centric mindset
• Ability to work cross-functionally and drive initiatives in a fast-paced environment
• Strategic thinker with hands-on execution ability and a proactive approach to problem-solving
• Fluent in German and English, Italian and French is a plus

At Sunrise, you’ll be working in a dynamic and multinational environment where every voice is heard, perspectives are shared and values are lived. Diversity isn’t just a program for us, it’s part of our DNA. By celebrating our differences, we achieve great things together.

Sunrise has partnered with «Advance – Gender Equality in Business». We’ve also been awarded the Swiss LGBTI label and «Fair-ON-Pay Advanced» certification as recognition for offering all our employees equal pay for work of equal value.

Ready to rise to the challenge? Then join the team and actively shape our future!

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