CRM Manager 80%-100% (w/m/d)

• Operational responsibility for all CRM activities - from concept to dispatch
• Development & implementation of lifecycle flows, trigger emails, reactivation campaigns, etc.
• Development, maintenance and optimization of CRM automations: Welcome flows, post-purchase, re-engagement etc.
• Operational implementation of loyalty & membership programs
• CRM support for community building via owned channels
• Creation and optimization of templates & content for emails and other channels
• Management and further development of a true omnichannel approach - email, WhatsApp, onsite & co
• Monitoring and optimization of relevant KPIs such as returning customer rate, CLV, open and click rate
• Close cooperation with Brand, Performance and Customer Support as well as with external agencies for cross-channel touchpoints
• Expansion of CRM processes for internationalization & new markets

• You already have at least 2 years of hands-on experience in operational CRM – ideally with Klaviyo.
• You think in target groups and customer journeys rather than traditional newsletters.
• You have a keen eye for content, enjoy designing templates, and constantly test new approaches.
• You love working with data and are driven by KPIs and performance.
• You're familiar with omnichannel setups and seamlessly integrate email, WhatsApp, onsite touchpoints, and more.
• Ideally, you’ve contributed to building loyalty mechanics or membership programs.
• You bring strong technical understanding of automations and complex customer journeys.
• You’re proactive, pragmatic, and thrive in dynamic environments.
• You're fluent in German and English – additional languages like French or Dutch are a plus.

We’ve created plenty of space for recovery and recharging – including 6 weeks of vacation, a flexible home office policy, and adaptable working hours. Intentional moments of activation are a core part of our culture, supported by an office environment that promotes healthy working habits. We love our location, which offers a stunning view of the lake and all the benefits that come with it. Our role-based way of working is defined by transparency, clear responsibilities, and self-directed decision-making. We actively foster internal and external knowledge sharing, allowing us to continuously grow and evolve together – and we have a lot of fun while doing so. We also take care of your future: as an employer, we cover 70% of your pension fund contributions. On top of that, you’ll enjoy exclusive discounts on our products and through selected partner brands.

• What actions would you prioritize to quickly increase the returning customer rate?
• How do you design automations that are scalable and contribute to long-term CLV?
• How would you structure the rollout of a CRM setup for new international markets?

Any Questions?
I’m your contact person from the marketing team and happy to answer anything you’d like to know about working at BLACKROLL®.
We’re excited that you’re interested in our company – and we’re looking forward to hearing from you!

Alexandra Schmitz
+49 (0)7141/6962-545
[email protected]  (Please upload your application directly via the button – or send it to: [email protected])