Head of Marketing

Job Description 

 Location: Remote (Ideally based out of Switzerland, Germany, or the UK) 

Salary: Competitive, based on seniority 

Summary: 

We are seeking a seasoned, resilient, and innovative Head of Marketing to lead the marketing efforts of The Hashgraph Association. The ideal candidate will be equally strategic and execution-driven, capable of translating complex visions into action. This is a high-impact, visible leadership role at the heart of a fast-evolving, mission-driven organization. Relationship management, cross-functional collaboration, and community engagement are essential to your success in this role. 

About Us: 

The Hashgraph Association (THA) is a global organization headquartered in Switzerland, and is a part of the Hedera Hashgraph (“Hedera”) ecosystem.    
  
Hedera is a revolutionary proof-of-stake public Distributed Ledger Technology (DLT) network that is fast emerging as the gold standard in DLT for enterprise-grade solutions and decentralized applications (dApps). Hedera is governed by a council of the world’s leading organizations - which include Google, Boeing, IBM, Dell, Deutsche Telekom, LG, Abrdn, London School of Economics,  to name a few.   
  
THA works closely with enterprises, startups, governments, and academic and training institutions around the world to deliver financing, custom-design solutions, and professional training and innovation programs, aimed at accelerating the development and utilization of the Hedera Hashgraph network.   

Key Responsibilities: 

1. Develop and Execute Global Marketing Strategy. Create and execute a comprehensive global marketing strategy aligned with the organization's goals within the Hedera Hashgraph ecosystem. Identify target audiences, segments and personas within the Hedera Hashgraph community. Implement growth techniques and innovative marketing approaches specific to Hedera Hashgraph. 
2. Brand Building. Build and maintain a strong and distinctive brand presence. Craft compelling narratives that highlight our value proposition and mission. Ensure brand consistency across all communication channels, e.g. Implement a brand control processes, guidelines, playbooks, audits etc. 
3. Content Creation and Distribution. Manage the creation of high-quality content (e.g. blog posts, videos, podcasts etc.). Develop and manage content distribution strategies. 
4. Community & Ecosystem Engagement. Foster and grow a passionate and engaged community around the globe. Develop and implement community engagement initiatives. 
5. Stakeholder Management – Collaborate with internal and external stakeholders including Hedera’s core marketing team, executive leadership, ecosystem founders, partners, and global developer communities.
6. Analytics and Performance Metrics. Establish KPIs and metrics to measure the effectiveness of marketing campaigns. Regularly analyze data and provide insights to inform decision-making and refine strategies. 
7. Team Leadership. Build and lead a high performing marketing team/ practice group. Collaborate cross functionally with Management, Product Development, Engineering, Project Management and other teams.

Ideal Candidate Profile: