(Senior) Campaign & Media Manager

THE ROLE

As a Campaign & Media Manager, you will be responsible for the planning, implementation, and optimization of our Awareness and Consideration initiatives, as well as the cross-channel planning in the Upper Funnel. You will ensure the efficient, data-driven, and effective delivery of our brand messages by mastering cross-channel planning and optimization. This includes guaranteeing that the right message reaches the audience at the right time through the most suitable channels.

To achieve smooth and effective campaign execution, you will collaborate closely with the Brand Design, Content Marketing, Performance, and CRM functions.

WHAT YOU’LL DO

• Take on the cross-channel planning and manage marketing campaigns from conception to implementation.


• Develop our Upper-Funnel measures for the DACH markets with a focus on Awareness and Consideration.


• Independently develop and implement comprehensive media plans (both offline and digital) aligned with specific campaign objectives, including responsibility for media bookings.


• Manage and monitor campaigns across various media channels (e.g., OOH, Digital, TV, Print).


• Negotiate and execute media collaborations to effectively expand our reach.


• Manage campaigns from a funnel perspective and ensure a consistent Customer Journey.


• Ensure that campaigns are implemented on time and within budget.


• Analyze and evaluate Awareness and Upper-Funnel KPIs and derive optimization measures.


• Work closely with Brand Marketing to coordinate campaign content and creatives.


• Identify new media formats to increase reach, impact, and cost-efficiency.

WHAT YOU’LL BRING

• A degree or comparable education in Marketing, Communication, or Media.


• At least 3-5 years of professional experience in media planning, media buying, and/or campaign management.


• Profound knowledge in the holistic planning and management of cross-channel marketing campaigns.


• Experience in planning and implementing offline and digital media measures.


• Confident presence in negotiation situations, ideally with experience in negotiating media partnerships.


• Strong analytical skills and experience in data-driven evaluation and optimization of marketing campaigns.


• Structured, independent and highly organized approach to work.


• Collaborative spirit to coordinate and work effectively with Brand, Performance, Content Marketing, CRM, and Public Relations functions.


• Excellent verbal and written communication in English. German and French are a plus.


• Willingness to travel regularly.

WHY JOIN US? 

At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all.

WHAT WE OFFER YOU 

• Reward: strong market competitive salary


• Recharge: 30 days vacation plus public holidays


• Regulate: trust based flexible working hours and the option for remote work worldwide for up to 8 weeks per year

Plus:

• We’re sharing: Free access to the best streaming experience on the market


• We're developing: Your own development budget, German classes and Zattoo all-company hack days


• We’re inclusive: ‘Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities


• We’re healthy: Health checks, mental wellbeing support, team sports and more!


• We’re responsible: We are carbon neutral, an active employee Green team


• We’re sociable: A calendar of events with fireside chats, lunches, BBQ’s, monthly socials, summer party and an annual off-site event