Senior Strategic Brand Manager

As Senior Strategic Brand Manager, you will play a key role in shaping and strengthening the Phonak brand globally. Your focus will be on bringing our established brand positioning to life across markets, ensuring it is consistently expressed, communicated and delivered through every brand experience, while continuously elevating the brand to build long-term relevance, preference and trust.

Working at the intersection of brand strategy, brand identity and communication strategy, you will turn consumer and business insights into clear brand principles, narratives and strategic frameworks. Taking a holistic view of the Phonak masterbrand, you will partner with teams across the organization and with external agencies to ensure that every expression of Phonak contributes to a coherent, premium and meaningful global brand experience.

This is an opportunity to take strategic ownership of one of the world’s leading hearing care brands and help shape how millions of people experience Phonak around the world.

More about the role

• Contribute to the ongoing evolution of the global Phonak brand strategy Develop strategic communication frameworks, brand narratives, messaging principles and value propositions that bring the Phonak brand to life in a clear and compelling way


• Further develop and steward the global Phonak Brand System, including identity principles, tone of voice, distinctive brand assets and strategic guardrails


• Translate consumer, cultural and market insights into opportunities that strengthen brand relevance, preference and long-term brand equity


• Act as a strategic brand partner across the organization, collaborating with central and regional teams to ensure a consistent global brand experience.


• Partner with internal experts and external agencies to develop high-quality brand concepts, identity systems and communication approaches, setting a strong strategic and creative standard


• Champion the Phonak masterbrand globally, providing guidance and governance that creates consistency while giving markets the flexibility to deliver locally relevant brand experiences

More about you

• Several years of relevant experience in strategic brand management, brand strategy, brand identity and/or communication strategy, ideally within an international organization or leading brand


• Proven experience developing and evolving brand positioning, identity systems, communication frameworks and brand narratives at a corporate or masterbrand level


• Strong understanding of consumer needs and market dynamics, with the ability to translate insights into clear and actionable brand strategies


• Experience working with creative or brand agencies; a combination of agency and in-house brand experience would be particularly valuable


• Strong strategic and conceptual thinking combined with the ability to influence senior stakeholders and lead cross-functional initiatives in an international matrix organization


• Excellent communication and storytelling skills with fluency in English; German would be an advantage


• Experience within healthcare, MedTech, premium consumer, technology or another innovation-led industry would be an advantage

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

The position is based at our headquarters in Stäfa, Switzerland, and can be considered at 80–100% employment level. Occasional international travel may be required depending on business needs.