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Role Overview:
We are looking for a part-time Head of Social Media & Influencer Marketing (Maternity Cover) to oversee social media performance, governance, and influencer marketing across the Aethos portfolio.
This role acts as the guardian of Aethos’ social media presence, ensuring all hotel, club, and outlet accounts remain active, aligned with brand standards, and consistent in quality and execution.
While local teams remain responsible for managing their respective accounts, this role oversees all social media activity across the portfolio, providing strategic direction, quality control, performance monitoring, and approval where required.
The role also owns the day-to-day management of Aethos’ brand channels, including Instagram and LinkedIn, working closely with the Brand Team to curate content, grow audiences, and engage with the community.
In parallel, this position leads influencer marketing across the group, defining partnership strategy and approving all influencer collaborations.
Reporting Structure
Reports to: Group Director of Brand Marketing
Direct Reports: NA
Key collaborators: Brand & Marketing Team, Local Marketing Teams, General Managers, PR Agencies, Membership Team, Commercial & Revenue Team, External Agencies and Influencer Partners
Key Responsibilities
Brand Social Media Management
Own the day-to-day management of Aethos’ brand social media channels, including Instagram and LinkedIn.
Work closely with the Brand Team to curate and publish content aligned with brand priorities and campaigns.
Manage community engagement across brand channels, responding to comments, messages, and audience interactions.
Drive follower growth, engagement, reach, and audience development across brand-owned channels.
Maintain content calendars and publishing schedules for brand accounts.
Social Media Governance & Portfolio Oversight
Oversee social media activity across all Aethos hotels, clubs, and F&B outlets.
Ensure local teams maintain active and consistent publishing schedules.
Monitor content quality, brand alignment, visual standards, and messaging across the portfolio.
Review, approve, or request revisions to content where required.
Act as the final quality gate for social media activity across the group.
Develop and maintain social media frameworks, guidelines, and best practices for local teams.
Provide ongoing coaching and support to local marketing teams.
Influencer Marketing
Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities.
Implement, maintain, and continuously refine influencer marketing frameworks, processes, and standards across the group.
Review and approve all influencer partnerships, creator stays, and collaborations across Aethos properties and outlets.
Support local teams in identifying relevant creators and partnership opportunities, ensuring consistency in approach and quality.
Lead influencer outreach and partnership management for brand-led activations, corporate initiatives, and destinations where local marketing support is not yet in place, including new openings.
Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations.
Track emerging creators, platform trends, and industry best practices to continuously strengthen Aethos’ influencer marketing approach.
Performance & Reporting
Own performance reporting for Aethos’ brand social media channels.
Review and evaluate performance across destination and outlet accounts through regular reporting from local teams.
Hold local teams accountable to agreed social media objectives, publishing standards, and performance expectations.
Provide strategic recommendations and challenge underperformance where required.
Track platform developments, emerging trends, and competitive activity to continuously evolve Aethos’ social media approach.
Requirements
4–6+ years of experience in social media marketing, digital marketing, or content marketing.
Proven experience managing brand social media channels.
Strong understanding of Instagram, LinkedIn, and emerging social platforms.
Experience overseeing multi-brand or multi-location social media ecosystems is highly desirable.
Experience managing influencer partnerships and creator collaborations.
Excellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels.
Strong community management and audience engagement skills.
Strong organisational and stakeholder management abilities.
Experience analysing social media performance and translating insights into actionable recommendations.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Experience within hospitality, lifestyle, travel, or luxury brands is considered a plus.
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