Number of Applicants
:000+
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Overview
Salary
70,000 THB ~ 90,000 THB
Industry
Trading(Chemicals/Materials), Trading(Cosmetics/Healthcare), Manufacturing(Chemicals/Materials), Manufacturing(Cosmetics/Healthcare)
Job Description
MAIN PURPOSE:
Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands
KEY RESPONSIBILITIES:
Strategy
- Assist in the development and executions of brand and marketing strategy include Product Launch plan
- Plan media, pricing, promotional and sampling strategy
- Create 360 launch plans
- Create marketing strategy of Digital Marketing and align with Corporate team
- Manage on influencer strategy
- Implement with CRM project, create customer journey and analysis for marketing strategy
- Work in close with Brand manager for Product analysis by category, by segment
- Perform competitive analysis, manage on competitor, and market analysis
- Constantly analyze risks and opportunities
- Collaborate on Ecommerce strategy with Corporate team
- Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store
Brand and Marketing Communication
- Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand
- Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team
- Create and communication to team for Content Marketing
- Manage on ROI
Marketing Operation
- Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly
- Provide SKU logistics information to cross-functional teams as requested
- Monitor inventory levels
- VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
- Budget management as plan
- Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)
- Create value set / GWP
- Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report
- Be the touchpoint for RA on FDA Verify (Co with Training manager)
People management
- Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
- Consolidate and align to team, cross team
- Coaching, monitoring Marketing team, subordinate team to develop team member
Qualifications
Requirement
[Must]
• Bachelor’s degree or higher in Business Administration or any related field
• At least 5 years of experience in Marketing (Beauty/Cosmetics business)
• Energetic, good leadership skill, self-motivated, result oriented and creative thinker
• Good analytic skill and understand the digital marketing and trends
• Good computer skills and using software related
• Good command of both speaking and written English
English Level
Level 3 - Business Level
Other Language
None
Additional Information
Benefit
- Social Security
- Health Insurance /Life Insurance/Accident Insurance
- Annual Health Check Up
- Provident Fund 5%
- Performance Bonus/Results-Based Bonus
- Company Party, Company Outing
- Staff training and development
- Get Well Gift Basket
- Annual Leave, Business Leave, Sick Leave, Maternity leave, Wedding leave, Sterilization leave, Funeral leave, Ordination leave, Compensate leave, Military leave
*Annual Leave start 8 days and increase 2 day/year (8> 10> 12> 14> 16days)
Working Hour
8:30 ~ 17:00
Holiday
Saturday
Sunday
Public Holiday
Job Function
PR
SEO/SEM
Branding
Researcher
Web Director
Merchandiser
SNS Marketing
Event Planning/Management
Other (Marketing)
Trade Marketing
Product Planning
Content Marketing
Digital Marketing
Offline Marketing
Product Management
Project Management
Financial Consultant
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