CSD Flavors Marketing Manager - with Great Benefits

We are looking to hire a resourceful CSD Flavors Marketing Manager to join our all-star team at Pepsico in Khlong Toei Bangkok
Growing your career as a Full Time CSD Flavors Marketing Manager is an awesome opportunity to develop competitive skills.
If you are strong in critical thinking, presentation and have the right experience for the job, then apply for the position of CSD Flavors Marketing Manager at Pepsico today!

Overview

Responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns, and innovations. Support Brand Lead in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand across the BU. This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.

Responsibilities

Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand and its extensions

Drive brand Net Revenue and Market Share growth via gold-standard delivery of equity and comms plans

Support Brand Lead in the management of the brand; developing objectives, strategy, budgets & resources.

Lead the development & evolution of the brand positioning & communication within global guardrails. Ensure resonance across different markets and segments through sharp understanding of the regional/local market pulse. Lead the development of brand plans including:

Consumer advertising and promotion ideation, screening, testing

Annual Operating Plan (AOP)

Innovation pipeline

Collaborate with Brand leader on the communications/branding of the initiatives to ensure:

Represents accretive programming to individual Brand plans

Maintains equity guardrails. Leverages Brands’ existing assets, where appropriate

Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content on global brands

Ensure the right channel mix and campaign plans to optimize target consumer reach

Create a Roadmap for the brand to drive Penetration & Affordability. Create a differentiated marketing mix across consumer touch points and partner agencies to build powerful marketing plans. Build equity by consolidating the position of the brand in new markets. Define, lead and execute brand partnerships & sponsorships with third parties / partners

Working closely with brand leader & BU marketing team shape and deliver equity and innovation plans to drive strong growth. Support BU’s with adequate and appropriate ammunition to deliver AOP targets.

Drive differential growths to drive market share & bridge the case gap. Liaise with BU market activation team to bring alive the programs – effective deployment of the marketing plans

Ensuring the right channel mix and campaign plans to optimize target consumer reach. Partner with marketing services team on media properties to amplify brand message and break clutter.

Partner with insights to closely monitor brand equity, and ensure robust tracking of key programs. Track brand health continuously and ensure timely correctives basis inputs.

Work closely with insights to build a robust track that ensures early pick up on key brand drivers for growth and against plans for AOP. Deliver strong consumer and trade relevant concepts for input into the planning process, aligning stakeholders and working with agency partners across creative, media, R&D and Packaging Teams.

Partner with commercialization and R&D to develop the winning innovation concepts and flavors.

Qualifications

MBA, BBA, Marketing Major, or any related field of study

Strong understanding of marketing and brand building

Understand Franchise business, Beverages business or at least FMCG business

Strong collaboration and Project management skills

Adaptability, Quick and Eager learner

Great presentation skills

Strategic thinking and analytical skills

Benefits of working as a CSD Flavors Marketing Manager in Khlong Toei Bangkok:

● Company offers great benefits
● Opportunities to grow
● Competitive salary