Assistant Marketing Manager (Beauty)

Salary

70,000 THB ~ 90,000 THB

Industry

Trading(Chemicals/Materials), Trading(Cosmetics/Healthcare), Manufacturing(Chemicals/Materials), Manufacturing(Cosmetics/Healthcare)

Job Description

MAIN PURPOSE:
Assistant Marketing manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands

KEY RESPONSIBILITIES:
Strategy
- Assist in the development and executions of brand and marketing strategy include Product Launch plan
- Plan media, pricing, promotional and sampling strategy
- Create 360 launch plans
- Create marketing strategy of Digital Marketing and align with Corporate team
- Manage on influencer strategy
- Implement with CRM project, create customer journey and analysis for marketing strategy
- Work in close with Brand manager for Product analysis by category, by segment
- Perform competitive analysis, manage on competitor, and market analysis
- Constantly analyze risks and opportunities
- Collaborate on Ecommerce strategy with Corporate team
- Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store

Brand and Marketing Communication
- Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand
- Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team
- Create and communication to team for Content Marketing
- Manage on ROI

Marketing Operation
- Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly
- Provide SKU logistics information to cross-functional teams as requested
- Monitor inventory levels
- VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
- Budget management as plan
- Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal)
- Create value set / GWP
- Report all report related to marketing e.g., SKU report, sell out analyze, activities achievement report
- Be the touchpoint for RA on FDA Verify (Co with Training manager)

People management
- Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
- Consolidate and align to team, cross team
- Coaching, monitoring Marketing team, subordinate team to develop team member

Requirement

[Must]
• Bachelor’s degree or higher in Business Administration or any related field
• At least 5 years of experience in Marketing (Beauty/Cosmetics business)
• Energetic, good leadership skill, self-motivated, result oriented and creative thinker
• Good analytic skill and understand the digital marketing and trends
• Good computer skills and using software related
• Good command of both speaking and written English

English Level

Level 3 - Business Level

Other Language

None

Benefit

- Social Security
- Health Insurance /Life Insurance/Accident Insurance
- Annual Health Check Up
- Provident Fund 5%
- Performance Bonus/Results-Based Bonus
- Company Party, Company Outing
- Staff training and development
- Get Well Gift Basket
- Annual Leave, Business Leave, Sick Leave, Maternity leave, Wedding leave, Sterilization leave, Funeral leave, Ordination leave, Compensate leave, Military leave
*Annual Leave start 8 days and increase 2 day/year (8> 10> 12> 14> 16days)

Working Hour

8:30 ~ 17:00

Holiday

Saturday
Sunday
Public Holiday

Job Function

PR

SEO/SEM

Branding

Researcher

Web Director

Merchandiser

SNS Marketing

Event Planning/Management

Other (Marketing)

Trade Marketing

Product Planning

Content Marketing

Digital Marketing

Offline Marketing

Product Management

Project Management

Financial Consultant