Commercial Planner - Reserve (Trade Marketing Manager)

Description

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About Us

Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey’s Irish Cream, Tanqueray, and Chandon wines. 

Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one. 

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

About the Role

As our Commercial Planner, you will be responsible for driving growth and brand equity for our Reserve Brands. You will develop and execute strategic plans, analyze market dynamics, and optimize commercial activities to maximize offtake, ROI, and brand impact. By working cross-functionally with stakeholders and making data-driven decisions, you will ensure the Reserve channel contributes significantly to Diageo Moet Hennessy Thailand's success.

Responsibilities

Develop and execute annual Reserve channel and customer promotional calendars.

Analyze market trends and competitor activity to establish minimum execution standards for sales drivers (distribution, range, space, etc.)

Track key executions and performance, optimize ROI

Own the Reserve MBR process, identifying and sharing best practices strategies across business units.

Lead Joined Up Business Planning and customer JBP engagement.

Collaborate with Consumer Marketing on targeted channel activations and KPIs.

Effectively manage the Reserve channel budget to achieve growth goals.

Business Dimension

Financial

Make independent decisions on day-to-day trade marketing activities within established guidelines and budgets.

Recommend and influence strategic planning, promotional calendars, and resource allocation for the Reserve channel.

Escalate critical issues and seek appropriate approvals as needed.

Market Complexity

Deep understanding of the Reserve channel landscape, customer segmentation, and purchase behaviors.

Analyze market trends and competitor strategies to identify opportunities and mitigate risks.

Cultivate strong relationships with key distributors and on-premises accounts.

People Management

Work effectively with cross-functional teams in Sales, Consumer Marketing, and Finance.

Communicate effectively and influence stakeholders to achieve shared goals.

Build and maintain strong relationships with internal and external partners.

About You

Bachelor’s degree in marketing, Business Administration, or related field.

5+ years of experience in trade marketing or a related field, preferably within the FMCG or alcohol industry.

Strong analytical and data interpretation skills.

Proven ability to develop and execute strategic marketing plans.

Excellent communication, presentation, and negotiation skills.

Strong cross-functional collaboration skills and ability to build relationships.

Knowledge of the Thai Reserve channel landscape and key players.

Luxury brands management experiences or working collaboration.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

Bangkok

Additional Locations :

Job Posting Start Date :

2024-03-22