Digital Marketing Specialist

Job Summary

Own and manage all the social media accounts, analyze, optimize, and consistently improve digital marketing campaigns for better campaign results.

Role and Responsibilities / หน้าที่ความรับผิดชอบ

•    Own and manage all the social media accounts, create a calendar of content and posts, optimize the use of budget on each channel, engage with the audience on all the channels, and use them to create conversation around the product.
•    Conduct, evaluate, optimize, and consistently improve digital marketing campaigns on every channel including search, social, and display advertisements to acquire new audience and engage with existing audience.
•    Monitor, analyze, and report the performance of all digital marketing campaigns and provide recommendations on how to better use paid advertisements to achieve team goals.
•    Collaborate with Product Marketing, Content Creators, and Visual Designers to optimize all digital marketing activities for better campaign results.

Qualifications / คุณสมบัติ

•    Bachelor’s degree in Finance, Economics, Business, Marketing or related fields.
•    Good understanding of investment products such as stock, mutual fund, and cryptocurrency.
•    IC License.
•    Experience in the creation and execution of digital advertising campaigns across multiple platforms.
•    Great understanding of Google Analytics, social media ad platforms, and Google Ads.
•    Effective verbal and written communication skills in Thai and English.
•    Excellent project management and mediation skills.
•    Data analytics, data interpretation, and data visualization skills.
•    Creativity and problem-solving skills.
•    Ability to multi-task, prioritize, and work efficiently under pressure with careful attention to detail.

Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง