Field Marketing Manager, Global Industries and Strategic Verticals, Asia

Company : Iron Mountain

Job Type : Full Time

Bangkok, Bangkok

Number of Applicants

:

000+

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Job Description - Field Marketing Manager, Global Industries and Strategic Verticals, Asia

At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.

We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.

Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.

The Field Marketing Manager - Asia is responsible for supporting the effective deployment of marketing initiatives and plans to support the commercial organisation to build pipeline and generate bookings. This dynamic position will interact with APAC marketing team members, various levels of the NEA and SEA commercial organisation and in particular the GISV (Global Industries, Strategic Verticals) team, the global corporate marketing organisation, and local leadership.

The Marketing Manager will support the delivery of field marketing plans focused to GISV, aligned to local and corporate business priorities, and support the implementation of integrated multi-touch marketing campaigns, including inbound and outbound tactics. The aim of the role is to develop the marketing pipeline for existing GISV accounts, to deliver contact growth and engagement by driving activities that accelerate pipeline growth and support global Brand initiatives that will lead to revenue across the entire product portfolio.

Key Accountabilities

Marketing account engagement, Opportunity influence and contributions and bookings; cost of campaigns, number of deals sourced by marketing as a % of total pipeline and total booked revenue, marketing contributions to accelerate pipeline.

Support contact growth and engagement at target accounts, with plans aligned to sales Account Plans

Support the deployment of measurable campaigns that drive revenue through sales teams

Execute integrated marketing programs (incl. events, email, web, social) mapped to the buyer journey

Implement pipeline acceleration programs jointly with sales

Drive innovative customer demand strategies in partnership with other members of the Regional and Global Marketing Teams (e.g. cross and upsell, ABM, inbound and acceleration strategies).

Partner with marketing support teams to leverage their expertise, infuse best practices into marketing activities, and facilitate campaign execution

Support the analysis and reporting of marketing activities (on operational, campaign and tactical level)

Support the selection and management of events (sponsored, hosted or virtual) as part of the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

Support the management of vendors that contribute to local demand creation programs (incl. events services, direct mail providers, content syndication providers, digital marketing agencies, telemarketing agencies etc).

Achievement of Marketing-influenced pipeline, Bookings, revenue targets and KPIs, including conversion rates for Marketing Qualified Leads and conversion rates associated with tools throughout the buy cycle.

The top-level APAC Marketing pipeline, revenue targets and KPIs.

On-time and on-budget delivery of programs, campaigns, and projects.

Commercial team feedback on marketing’s impact on driving innovation and supporting growth opportunities for GISV account

Campaign and field marketing decisions made in consultation with senior members of the marketing team

Support the management of vendors including onboarding processes and budget maintenance

Qualification:

5-8 years of working experience in marketing

At least 2 years of working experience in Account-based Marketing

Background in solutions industry, technology based industry (ERP, Software) is preferred

Experience in handling APAC Market (SEA. NEA)

Background in field marketing / demand generation; development of integrated marketing programs and demand creation activities

Well versed in marketing strategies, practices, and techniques

Understanding of Digital Marketing channels and tactics

Highly collaborative with the ability to manage and consult with multiple
stakeholders

Critical thinking, problem solving and analytical skills

Be able to operate under pressure and meet deadlines

Excellent verbal and written communication skills, exceptional interpersonal skills

Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources

Category: Marketing

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