Head of Marketing

Company : Flash Coffee

Job Type : Full Time

Bangkok, Bangkok

Number of Applicants

:

000+

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Job Description - Head of Marketing

Flash Coffee is one of Asia's fastest-growing tech-enabled coffee chains. We aim to make high-quality coffee accessible to Asia's rising middle class and serve up an award-winning coffee menu curated by World Barista Champions at affordable prices. Customers can use the Flash Coffee app to order and pay online, choosing to pick up their order at one of our iconic yellow storefronts or opt for delivery through major platforms in each market.

Flash Coffee now operates in Singapore, Indonesia, Thailand,, Hong Kong and South Korea, and is set to expand its footprint across Asia Pacific. We have attracted some of the most reputable VCs in the industry (Rocket Internet / Global Founders Capital, White Star Capital, Conny & Co) as well as influential strategic investors (Delivery Hero and Oetker Group), adding tremendous synergies and expertise. With a strong backing and after finalising our Series B1 in June 2022, we are ready to build the market winner in the region.

What You'll Do:

You will lead and manage the local marketing team
You will be responsible for all local offline marketing activities and revenue generation
You will develop a comprehensive and aligned strategic marketing plan to drive awareness, customer acquisition, and retention
You will guide and coach the marketing team to execute offline marketing initiatives including flyering & OOH
You will plan, develop and measure performance of marketing campaigns, store launches, promotions, and tactics for in and out of stores to increase brand awareness and engage with our target audience
You will help the regional marketing team with the execution of online marketing campaigns and give insights on how to optimize user acquisition for the local market
You will develop our content & social media strategy and manage our future social media team to optimize the social channels for user growth
You will build up the brand awareness and brand values
You will ideate, design, and implement marketing initiatives to grow the business in Thailand (from partnerships to marketing stunts - think outside the box!)
You will conduct market research and business development analyses (e.g. real estate analysis, product offerings, strategic moves by competitors, etc.)
You will manage marketing expenses within the budget guideline

Who you are:

You have a Bachelor’s degree in marketing, business administration or related field
You have at least 4+ years of marketing & branding experience and a proven track record of hitting KPIs and driving exponential growth
You have experience working in high growth startups, tech companies and/or strong F&B brands
You have experience with developing product launches & promotional programs
You have experience managing timelines and marketing budgets
You have excellent written and verbal communication skills
You have strong multitasking and project management skills with a strong attention to detail
You have demonstrated good management experience and are passionate about leading a team
You are an ambitious self-starter that is proactive and results-driven
You thrive in dynamic, uncertain, and fast-moving environments, a hustler
You have a passion for tech and are a coffee lover (preferred)