Marketing Manager - Customer Experience

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Job Description - Marketing Manager - Customer Experience

Job Description

Job Purpose:

Plan and execute integrated calendar, visibility programs, promotions, and product bundles that lead to higher category consumption

Main Responsibilities:

  • Drive brand and sales performance through core initiatives that grow eating occasions
  • Develop channel exclusivity program to drive business growth in Dine in and Take Away channel
  • Initiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in and take away channel consistently
  • Elevate overall consumers experience through food / service / or activity for dine in channel along the year
  • Build consumers engagement to grow brand equity through special programs ex. Birthday program, etc.
  • Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently
  • Build campaign forecasting and sales / financial impact that inline with business objective and guardrail
  • Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business
  • Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly
  • Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learning

  • Qualifications

  • Bachelor ‘s degree or higher in Marketing , Business Administration or any related field
  • At least 7 year experience in directing and leading sales and marketing
  • Experience working in restaurant operations and management or FMCG
  • Excellent communication and people skills
  • Creativity and commercial awareness
  • Excellent knowledge of MS Office especially PowerPoint

  • Additional Information

    We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

    We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you 

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