Marketing Manager (Food & Beverage)

Company : Prtr

Job Type : Full Time

Khlong Toei, Bangkok

Number of Applicants

:

000+

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Job Description - Marketing Manager (Food & Beverage)

Our client is a global leading Food & Beverage manufacturing company in Thailand.

The company is now looking for a suitable candidate for the position of Marketing Manager (Food & Beverage).

Responsibilities

Leading brand and growth strategy for Thailand’s Brand Equity strategy and IMC plan for the food and snack category.

Taking the leadership role to set Strategic and Execution plan to drive business growth for the company’s core product.

Handling & managing annual operation plan to meet business targets.

Identifying Portfolio growth opportunities and Innovation roadmap to deliver business growth objectives for the company’s core products (snack category).

Developing a detailed AOP plan, based on consumer and market trends, and being agile and flexible to change them in real-time in the volatility, uncertainty, complexity, and ambiguity environment of Thailand’s market.

Ensuring maximum effectiveness of AOP execution.

Driving cross-functional alignment and buy-in.

Delegating to & empower project owners.

Overseeing total portfolio execution.

Ensuring consistent quality of execution.

Coaching & support team to build talent capabilities.

Accelerating product overview and brand management including product quality, productivity, optimized SKU rationalization, etc.

Taking Leadership on core products/brand performance review and working closely with the global business strategy team and other stakeholders, to proactively monitor brand competitiveness in the market and identify timely corrective actions with cross-functional teams to deliver Innovation launch on time in full.

Driving a long-term strategic roadmap and execution plan for the core product portfolio and Brand Equity Campaign.

Taking the role as the project owner to control Brand P&L management and monitor Advertising & Marketing spend with accuracy and efficiency to be in line with AOP.

Providing advice, coaching, and supporting the team to build capability and driving the team to focus on ‘Consumer Centric’ and raising the bar on talent and diversity.

Qualifications

Bachelor or higher in Marketing, MBA or any related field.

At least 10-year experience in Marketing, Brand building, Activation and new product development from FMCG is a must.

Strong leadership skills, able to manage a team.

Adaptive and Agility.

Good command in English.

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