Job Description - Sales & BD-Key Account Manager-SIP-GSKA HB
Department: Commercial Location: Thailand Department: Commercial Location: Thailand Job Description Team and Role Introduction:
Key Account Management – Global Seller Key Accounts Position "Brand’s eCommerce Full Funnel Strategist” …this role expects candidate to act as a brand’s trusted advisor to help them grow GMV and customer acquisition on Lazada holistically and efficiently.
Responsibilities:
1./ Awareness / Traffic:- External traffic: Help brands strategize their media channel optimization, audience targeting and budget allocation.- Internal traffic: Assist brands to plan traffic strategy more precisely and in the most cost-effective Consideration:- Building short term and long-term branding, tactical activation campaigns, marketing calendar and commercial plan to support brands’ growth and build brands’ top of mind on Conversion: - Build “Hero SKUs Acceleration Plan” with brands to grow revenue and new buyers on Lazada. - Suggest the right platform mechanic and commercial programs that match with brand’s objective to drive revenue growth on Lazada.- Suggest the right promotions to brand, brand marketing services that match with business’s objectives.- Work across business functions marketing team, campaign team and category operation team to support brands for daily operation and drive revenue Customer Experiences:- Being an advisor to brands on post purchase experiences’ best practices to retain their loyal customer base on Lazada ie. store membership, category membership program, BA chat, logistics co-ordinations, etc. 5./ Data Analytic Advisor:- Develop strong analytics to evaluate daily/weekly/monthly performance and optimizing further on customer experiences,store traffic’s sources optimization, pricing, competitive benchmark and assortment strategy to support brands’ growth. Job Requirements Requirements/Qualifications(must have):
-Thai nationality-1-3 years working experience in ecommerce industry on positions of sales, business planning or business developing-Highly motivated, can-do attitude and target driven with high degree of ownership-Fluency in English and Thai language with good communication and negotiation skills-Strong analytical and data driven problem-solving skills-Quick learner with excellent business acumen
Requirements/Qualifications(good to have):
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