Trade Marketing Manager

Company : Moët Hennessy Asia Pacific

Job Type : Full Time

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Number of Applicants

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Job Description - Trade Marketing Manager

Position

Moet Hennessy aims at making our commercial organization agile and efficient to deliver on our promises to shaping change, cultural and operational transformation. Our vision is to lead the future of luxury wines and spirits from nature to communities. Our company's success will be created by pioneering people with passion for crafting experiences and turning challenges into opportunities to innovate.

Our strength comes from being diverse, yet we are unified by five core values: Sharing, Elegance, Epicureanism, Integrity and Spirit of conquest. It starts with creating an efficient and caring work environment where all can reach their full potential. Being respectful, inclusive and embracing diversity makes others feel valued. In Moet Hennessy, we strive to search for harmony, moderation and concentrate on the essentials. We always open new territories and push the limits. Our commitment to the planet, to our Maisons, and to our employees is what we believe in and makes us different.

Trade Marketing is critical in bringing to life consumer experiences in the channels, this function needs to be in the local market and reporting to the General Manager. This role reports directly to the Senior Trade Marketing Manager based in Thailand.

In Moet Hennessy, we are fully devoted to becoming a place where people aspire to work by ensuring our people are empowered and all voices are heard. We continue to strengthen our commitment to building our company which values inclusivity, honesty and authenticity. You will be part of an innovative and cross-cultural environment, where you will be encouraged to develop your entrepreneurial and pioneering spirit. We encourage our people to pursue their career aspirations as well as mobility opportunities across countries and within both Moët Hennessy and the LVMH Group

As a Trade Marketing Manager, your role is crucial in interpreting brand plans and ensuring their effective implementation in the commercial space.

Responsibilities:

Understanding Brand, Commercial, and Trade Objectives: Develop a deep understanding of brand strategies, commercial goals, and trade objectives. Gain insights into commercial channels, customer behavior, and outlet dynamics.

Brand and Trade Implementations: Align brand implementation plans with trade strategies across channels, customers, and outlets and rigorous long-term planning with budget allocation for brand sales drivers and commercial execution.

Planning and Strategy Execution: Detailed planning for pending executions, including short-term activities and event planning and actively participate in cycle meetings, amending plans based on market dynamics and strategic changes.

Administration, Budgeting, and Reporting: Conduct detailed planning and budget allocation for all brands by activity and customer segments. Establish clear processes for measuring and reporting against activity KPIs, providing insights for optimization. Track monthly and quarterly budgets, applying commercial diligence in investment decisions.

Collaboration and Communication: Work collaboratively and maintain effective working relationships with commercial teams to conduct business reviews and support planned activities as per company standards.

Implementation and Deployment Management: Manage the implementation, procurement, and maintenance of POS materials, promotional items, and event support. Evaluate and utilize reliable suppliers that meet execution standards and cost-effectiveness. Ensure detailed execution standards for brand POS materials and assets, aligning with brand standards.

Post-Mortem Analysis: Prepare post-mortem analyses of key programs implemented in the channel.

Profile

Requirements:

Bachelor's degree in business administration, Marketing, or a related field. Master's degree is a plus.

Minimum of 5 years of commercial experience in FMCG industry, preferably with experience working in the retail channel.

Proven experience collaborating with marketing and commercial teams, a strong understanding of brands, content, and value proposition.

Excellent leadership, communication, and interpersonal skills.

Strategic thinker with the ability to develop and execute actionable plans.

Analytical mindset with proficiency in sales data analysis and market insights.

Ability to thrive in a fast-paced and dynamic environment, managing multiple priorities effectively.

A background in trade/customer/channel marketing is advantageous but not mandatory.

Fluency in Thai and English is required