SAPHIR - TR - Brand Business Leader, Kerastase

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1 st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity . We want to bring beauty to all people . Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Professional Products Division !

WHAT YOU’LL DO

-Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)

- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines

- Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)

- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)

- Mobilize other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy

- Define clear messages to present to top management and accompany the teams in the preparation of meetings

- Build, develop and manage your team, train them and develop their marketing expertise and know-how

Specific to selective divisions:

- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

- Translate the brand’s sense of purpose into a retail strategy for the country (services, advice, etc.)

- Influence the B-to-B and B-to-C strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)

DO YOU HAVE WHAT IT TAKES:

• 4 years’ university degreeandexcellent communication skills in English
• Min 10 years of experience in marketing, brand development and execution experience in FMCG
• Digital savvy & creative & team player
• Growth mindset and results driven
• Innovative, ambitious, and able to take initiative
• Having a market and consumer insight in beauty industry is a plus
• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• Opportunity to be at the center of digital transformation
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