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This Senior Manager, Marketing Operations is responsible for developing and deploying rich experiences on a robust technology foundation that enables highly targeted marketing programs, captures deeper customer insights, and improves operational excellence across all parts of the customer journey. The role will interface with both business and technical resources to ensure business, functional and technical requirements are optimally reflected across the technology landscape while partnering with change management leaders to achieve business and customer experience objectives effectively and efficiently.
This key role will partner with the Digital Marketing Strategy & Performance team, Commercial and CX Leaders, Customer and Internal Stakeholders and Change Agents to build integrated marketing and engagement strategies across a high-performing CX team to improve customer satisfaction across Masterbrand’s distribution channels.
This role will be key to enabling audience segmentation, data management, content taxonomies, data/workflows across Salesforce Core and Marketing Cloud while supporting other “authenticated” experience needs to enable end-to-end processes, program (warranty, loyalty, rewards etc.) implementations, customer data management, dashboard reporting, etc.
Accountabilities
Characteristics & Attributes
Experience & Education
Organizational Relationship
Reports to: Sr. Director of Digital Experience
For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit to learn more and join us in building great experiences together!
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected] .
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