Assistant Brand Manager, Professional Hair

Position Title: Assistant Brand Manager, Professional Hair

Location: İstanbul, Türkiye

Reports to:  Marketing Manager

Direct Reports: N/A

Scope / Brands:  CEEMEA FSD Markets, Wella Company Professional Brands

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are looking for an Assistant Brand Manager to join Wella Company’s regional marketing team, supporting brand strategy and execution across the CEEMEA FSD region. Reporting to the Marketing Manager, this role will play a key part in localizing global brand initiatives, driving impactful marketing campaigns, and translating consumer and market insights into strong brand growth. You will work closely with cross-functional and local teams, gaining hands-on exposure to regional brand management while contributing to the development of iconic professional beauty brands.

KEY RESPONSIBILITIES

• Support the development and execution of regional brand positioning strategies in line with global guidelines and local market needs.


• Localize and implement global marketing campaigns, ensuring cultural relevance and consistency across CEEMEA FSD markets.


• Track, analyze, and report on marketing performance, providing actionable insights to optimize campaigns and drive brand growth.


• Conduct customer, market, and competitor analysis to identify opportunities, trends, and consumer insights.


• Coordinate regional marketing events, conferences, and training programs for distributors and salon professionals.


• Manage and support local social media activities, including content planning, performance tracking, and community engagement.


• Oversee localization of digital and e-content, ensuring accuracy, relevance, and brand consistency.


• Develop and localize point-of-sale materials (POSM) for retail, salons, and distributors in collaboration with agencies.


• Contribute to the creation and adaptation of B2B media and communication materials for distributors and professional customers.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).


• 3–5 years of experience in brand management, marketing, or a similar role, preferably within FMCG or professional beauty categories.


• Strong understanding of brand strategy, campaign localization, and go-to-market execution in multi-country or regional environments.


• Experience with digital marketing, social media management, and content localization.


• Strong analytical skills with the ability to translate data and insights into actionable recommendations.


• Excellent verbal and written communication skills in English; additional languages are an advantage.


• Highly organized, detail-oriented, and able to manage multiple projects and stakeholders simultaneously.


• Proficiency in MS Office tools, particularly PowerPoint and Excel.


• Collaborative mindset with the ability to work effectively across cross-functional and multicultural teams.


• Willingness and flexibility to travel within the CEEMEA region as required.

EE OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo