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Assistant Manager, Creative Marketing Management page is loaded
Position Summary
1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.Role and Responsibilities
1. [Creative production] Participate in the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC(Integrated Marketing Communication).
2. [Agency management] Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.
3. [Marketing asset execution] Participate in the setting of the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.
4. [Gauging and analyzing communication impact] Analyze the communication impact through before and after consumer research.
Skills and Qualifications
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( ). #J-18808-Ljbffr
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