Base Growth Strategy Lead - Postpaid Growth Squad

Join Us At Vodafone, we're not just shaping the future of connectivity for our customers - we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What you'll do Role Purpose This role is responsible for designing and executing the growth strategy for Vodafone's postpaid customer base. You will identify the right customer segments, define when and where to engage them, and determine the most effective offers and actions to drive revenue, retention, and customer value. The Postpaid Growth Squad aims to ensure a healthy, growing, and loyal customer base by focusing on value growth, managed migrations, retention, upsell, recommitment, contract renewal, and add-on sales—supported by strong data and insight-driven strategies. What You Will Do Lead end-to-end postpaid growth activities such as upsell, contract renewals, retention and customer migrations to reach monthly targets and grow postpaid revenue. Define target customers and design customer journeys using multi-channel campaingn management tools (desicioning engine: i.e: Pega)—working with Big Data for segmentation/offering, Commercial for offer design, Channel teams for channel planning, and Decision Architects for technical execution. Design personalized, data-driven flows, ensuring customers receive timely, relevant offers while reducing churn and disconnections. Own the real-time engagement roadmap, identifying triggers that signal growth activities and enabling fast, automated actions. Analyze customer behaviour and business insights to optimize KPIs and improve customer experiences through a horizontal, end-to-end approach. Lead AI adoption within churn and growth-related activities—using AI for smarter offer selection, channel prioritization, script suggestions and journey optimization. Identify growth opportunities by running A/B tests and continuously optimizing core activities. Simplify and improve processes to ensure seamless execution and better customer experience. Shape channel strategy to boost revenue, increase digital engagement, and maximize customer lifetime value. Explore new digital capabilities and technologies to support growth and improve customer interaction. Collaborate with cross-functional teams (Commercial, Channel, Big Data, Decisioning, Technology etc.) and manage stakeholders effectively. Work within an agile team structure, being flexible to support other roles where needed. Who you are Bachelor's degree in Business, Engineering, Economics or a related field 5-7 years of experience in Marketing, Commercial or Growth roles in Telecom, E-commerce or Technology Strong commercial mindset and ability to identify marketing & sales opportunities Highly proactive, with a strong can-do attitude and ambition Strong analytical and problem-solving skills, with a results-driven approach Excellent communication skills in Turkish and English Comfortable working in fast-paced and dynamic environments Strong collaboration skills and ability to work closely with different stakeholders Experience with Pega or similar decisioning/journey/campaingn management platforms is a plus Flexible and willing to take responsibilities beyond the core role when needed to support the squad's goals Not a perfect fit? Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity. What's in it for you We like to keep them flexible: Vflexy: Flexible Benefits Program Hybrid working kit Ergonomic kit allowance Digital meal voucher Flexible transportation allowance. Employee assistance hotline & counselling Comprehensive and flexible private health insurance Discounted price deals for wide range of products & services Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr https://www.vodafone.com.tr/insan-kaynaklari Instagram: https://www.instagram.com/vodafonekariyer/ Youtube: https://www.youtube.com/user/VFTurkiye Data Privacy Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance. Together we can.