Channel Marketing Senior Specialist, Electrical Wholesaler & IT Channel

With the support of the direct manager, cooperate closely with the local EWS & IT sales team and targeted xxx partners to develop and execute annual channel marketing plans (MDF) that support sales objectives and drive EWS and IT partner engagement. With the support of the direct manager, develop a cohesive contact data strategy to enable segmentation and targeting of contacts, and work with Sales to ensure their use of Salesforce for contacts and accounts facilitates richer customer engagement. Localise and manage marketing enablement and promotional materials, including digital content. With the support of the direct manager, plan and execute EWS and IT partner events, webinars, and other activities to drive partner engagement and lead generation. Monitor and report on the effectiveness of To- and Through-Channel marketing activities, making data-driven recommendations for improvement. Manage and oversee marketing development found (MDF) for autorised and premium partners With the support of the direct manager, manage the EWS and IT channel marketing budgets, ensuring efficient allocation of resources. Consolidate relationships with key local EWS and IT partners, ensuring marketing alignment on goals and strategies. Bachelor Degree in Marketing/Communication/Business School Min 3 years experience in marketing communcation, preferably in B2B and channel marketing Solid understanding of core marketing disciplines Knowledge of through-channel business processes is beneficial (including channel business strategy, commercial approaches, and distribution models) Experience in planning and deploying partner programmes (acquisition, retention, development, and enablement) is advantageous Proven ability to execute joint marketing activities with partners, including campaign planning, KPI setting, programme execution, budget management, and reporting/analysis Experience in B2B environments is a plus Background in channel partner programmes and collaboration with EWS companies is considered an advantage Experience working with international, cross-functional teams in dynamic, matrixed settings is preferred Demonstrates initiative Strong written communication skills and messaging abilities Customer-focused approach Quick to learn and highly curious Strong presentation skills Excellent interpersonal skills Attentive and effective listening abilities Digital and data-driven mindset Practical, hands-on execution of marketing plans