Digital Marketing Lead

• Social Media Marketing – establishing positive & impactful CCB social media presence on major platforms. Creating shareable content & advertorials on social networks and applications to spread brand awareness & promoting CCB as the preferred partner of choice for Mercedes-Benz vehicle.
• SEO & SEM – plan, manage & execute search engine strategies by using relevant keywords & all form of content. Stay updated and fully aware of the latest algorithm updates & factors that affect search ranking and strategically consider those algorithms in content creation and distribution strategies to attract and engage target market.
• Manage and work closely with agencies for digital marketing content, social media and listening; and being able to understand the digital reports provided for improvement.
• Manage all company’s websites and updates related to marketing.
• Data analytic – collect & process data from various online interactions & footprints of target market (eg. Google Analytic, social media, content consumed, search queries, etc) & pick up data insight and propose actionable next step for future campaigns.
• Content Marketing – work closely with Brand & PR to develop high quality & SEO-friendly content (findable, relevant & reputable), and optimize SEO / SEM to effectively get audiences to engage.
• Email & mobile marketing – plan, manage & execute relevant & meaningful electronic mail campaigns, design and content to connect & build relationship with current & prospective customers at the right time.
• Understands how other aspects of marketing, brand & PR can leverage on social media & digital.
• Contribute in strategizing, developing and managing execution of social media & digital marketing projects.
• Monitor competition online presence and propose better communication & strategy for our improvement.
• Participate and contribute in all digital marketing, communication and initiatives by the company or group.
• Support any ad-hoc marketing and customer events.

Budget

• Online media buy and advertisement – Plan, manage and optimize paid online media advertising on digital and social channels to achieve immediate objective, budget allocation and target audiences.
• Accountable to manage and update digital marketing media buy budget accurately in a timely manner & drive return of investment.
• Track, analyze and measure all online marketing campaigns & platform performance metric (ROI and meaningful KPIs) and provide regular internal reports & key learning for future campaign recommendation.

REQUIREMENTS:

• Diploma / Degree in any discipline
• Minimum 2 years working experience as Digital Marketing Executive or similar role.
• Experience in leading and managing SEO/SEM, website analytic, Social Media Marketing, audience segmentation, email marketing and advertising.
• Ability to work at a strategic level while also executing on a tactical level
• Pleasant personality with good communication and interpersonal skills.
• Excellent command of written and spoken English. Good command of written and spoken Mandarin will be an added advantage.
• Knowledge in Photoshop will be an added advantage