Digital Product Lead

## Join Us\n\nAt Vodafone, we\u2019re not just shaping the future of connectivity for our customers \u2013 we\u2019re shaping the future for everyone who joins our team. When you work with us, you\u2019re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.\n\n## What you\u2019ll do\n\nThe Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop and maintain going forward.\n\nThis role reports to Digital Product Manager (Group Platform).\n\nWorks across channels to promote and support digital products and services (Group Rewards \u0026 Loyalty Platform in this case) inline with Vodafone\u2019s digital strategy;\n\nDesigns, develops, tests and rolls out journey flows and conversion funnels;\n\nOversees lifecycle of the specific product/channel and its features in order to develop and maintain them;\n\nPropose digital first solutions by knowing the relevant products, solutions, features and their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions;\n\nUnderstands key tools and technologies and supports the team by formulating hypotheses and developing insights to effectively resolve customer issues and enable personalisation;\n\nUnderstands and leverages digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment;\n\nExperiments with new technologies and services and explores digital opportunities to boost digital sales and engagement, (e.g. Vodafone Stories, Gamification, Member gets member, Insider, Target, Tealium etc);\n\nCreates innovation in digital product journeys with prioritized features to drive value in short delivery cycles; \nDefines a robust MVP based on the squad\u2019s priority and understanding of user research and the high-reaching space;\n\nSupports in the creation of a world class experience for customers;\n\nWorks with Frontend/Backend Developers, Solution Designers and UX/UI Designers and where relevant, Customer Operations to understand call drivers and build capabilities to drive an excellent customer experience. \n\nThis role specifically takes our Group and other Market colleagues as internal customers and other markets\u2019 CBU customers as our end users, requiring an exceptional level of communication and understanding within different markets, cultures and divisions. \n\n## Who you are\n\nCompiles a full range of data sources to drive a consolidated set of insights to answer business problems. Evaluates options and outcomes and makes informed data driven decisions. Trusts and uses data and analytic tools effectively to resolve customer issues and longer term to identify and eradicate unnecessary challenges.\n\nHas clear understanding of industry trends, economic, financial KPIs (e.g. profit and loss) market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy. Can understand and interpret the impact of external factors on the function or organisation. Understands KPIS and levers to pull to drive commercial performance.\n\nMinimum 4-5 years experience of Digital Product/Channel. \n\nBuilds understanding of customer needs to inform solutions \nDefine the price of the products/propositions that will deliver against the developed segment, through an understanding of economic patterns, market practices and competitor behaviours in the market place. Apply behavioural economics so that it is in the customer\u0027s best interest. Measure and evaluate pricing designs and systems. Assess competitor moves/responses, including war gaming. Fully adhere to competition law requirements around Pricing.\n\nDefines / manages product and proposition strategy, including roadmap of a particular product or product group and effective roll out in target territories such that it targets an identified customer need or opportunity. Understanding of the relevant products, solutions, features and their customer benefits, apply this knowledge to segment-specific customer insights via specific propositions, proposing digital solutions first. Continuously refine, consolidate, and promote long-term revenue streams from customers (including the evolution from individual purchases to household/account level purchases of multiple connectivity solutions).\n\nIs able to analyse and understand segment insight based marketing trends in a market. Demonstrates thorough understanding of Vodafone and competitor marketing practices and apply those practices effectively to support the market segment based commercial approach. Demonstrate the business value and customer benefits for each segment. Design, develop, execute and evaluate strategies targeted at specific segments, utilising an effective mix of sharp insights, differentiated propositions, relevant channels and go to market plans. \nAble to contribute expertise for the benefit of a shared objective, project, or mission.\n\n## Not a perfect fit?\n\nWorried that you don\u2019t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you\u2019re excited about this role but your experience doesn\u2019t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.\n\n## What\u0027s in it for you\n\nWe like to keep them flexible:\n\n\u2022 Vflexy: Flexible Benefits Program \n\u2022 Hybrid working kit \n\u2022 Ergonomic kit allowance \n\u2022 Digital meal voucher \n\u2022 Flexible transportation allowance. \n\u2022 Employee assistance hotline \u0026 counselling \n\u2022 Comprehensive and flexible private health insurance \n\u2022 Discounted price deals for wide range of products \u0026 services \n\n \nPlus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr\n\nhttps://www.vodafone.com.tr/insan-kaynaklari\n\nInstagram: https://www.instagram.com/vodafonekariyer/\n\nYoutube: https://www.youtube.com/user/VFTurkiye\n\n## Who we are\n\nWe are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people\u0027s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.\n\nBelonging at Vodafone isn\u0027t a concept; it\u0027s lived, breathed, and cultivated through everything we do. You\u0027ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We\u0027re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.\n\nIf you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.\n\nTogether we can.\n