Digital Product Lead - Web Squad

## Join Us\n\nAt Vodafone, we\u2019re not just shaping the future of connectivity for our customers \u2013 we\u2019re shaping the future for everyone who joins our team. When you work with us, you\u2019re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.\n\n## What you\u2019ll do\n\nAs a Digital Product Lead for Vodafone\u2019s Web Platforms (Vodafone.com.tr \u0026 micro sites), you will lead the end-to-end product lifecycle and continuous optimization of our web experience with a strong focus on SEO performance, funnel management, technical excellence, and customer journey improvement and simplification. You will collaborate with marketing, technology, and design teams to launch end-to-end digital journeys and meaningful in-app experiences. \n \nKey Accountabilities: \n*Own the product vision and roadmap for Vodafone.com.tr and related micro sites \n*Manage and evolve customer journeys for users by collaborating with Marketing, Growth, Care, CX, IT, Operations, Legal and other stakeholders. \n*Continuously improve digital customer experience through UX enhancements, capability expansion, and funnel optimization to boost web traffic, conversion and sales \n*Identify, prioritize and lead new digital customer \u0026 revenue opportunities, stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes. \n*Own and continuously improve Vodafone.com.tr SEO Health Score by identifying and resolving technical SEO issues, ensuring all pages meet best practices and integrating new SEO-driven pages. \n*Leverage Semrush and Google Search Console to monitor site health and organic performance, translating insights into prioritized backlog actions and technical improvements. \n*Use data and analytic tools effectively (Adobe Analytics, Google Analytics, Semrush, Google Search Console, Content and CMS Management) to resolve customer issues and to identify and eradicate unnecessary challenges. \n*Apply data management platforms (CDP, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively \n*Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys \n*Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, GEO, etc.) that change the environment. \n*Try new ideas, technologies and services, explores digital opportunities to boost digital sales and engagement. \n*Define a robust MVP based on squad\u2019s priority and your understanding of user research and the high-reaching space \n*Work agile in squads closely with Solution Designers, Frontend/Backend developers and UX/UI designers\n\n## Who you are\n\nDesired Skills; Strong analytical thinking, data driven and problem solving mindset, Resillient and adaptable in the face of challenges, Excellent stakeholder management and interpersonal skills, Holistic and strategic thinker with a customer-first approach, Collaaborative mindset with a bias for action, Tech understanding, Digital savvy. \n\n*BSc. degree in Engineering, Business administration or Economics \n*Advanced verbal and written communication skills in English \n*Strong leadership qualities \n*Clear communicator \n*Able to balance the needs of partners from different disciplines and teams \n*Interested in crafting product requirements based on research and data \n* Experienced in A/B testing and conversion optimization (Adobe Target) \n*Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, Semrush, SEO) \n*Good at data analysis and data driven decision making ability \n*Care about continuous learning \n*Resilient while working in competitive \u0026 rapidly changing environments \n*Experienced in product management, digital technologies and innovations, user experience, analytics. \n*Results-oriented with strong planning and organizational skills \n*Problem solving \u0026 decision making \n*Insight driven, analytic and out-of-the- box thinking skills \n*Hands-on experience with mobile apps, web platforms or omnichannel digital products \n*Familiarity with digital platforms, product management or digital funnel management / core telecommunication products is nice to have\n\n## Not a perfect fit?\n\nWorried that you don\u2019t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you\u2019re excited about this role but your experience doesn\u2019t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.\n\n## What\u0027s in it for you\n\nWe like to keep them flexible:\n\n\u2022 Vflexy: Flexible Benefits Program \n\u2022 Hybrid working kit \n\u2022 Ergonomic kit allowance \n\u2022 Digital meal voucher \n\u2022 Flexible transportation allowance. \n\u2022 Employee assistance hotline \u0026 counselling \n\u2022 Comprehensive and flexible private health insurance \n\u2022 Discounted price deals for wide range of products \u0026 services \n\n \nPlus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr\n\nhttps://www.vodafone.com.tr/insan-kaynaklari\n\nInstagram: https://www.instagram.com/vodafonekariyer/\n\nYoutube: https://www.youtube.com/user/VFTurkiye\n\n \nData Privacy \nBy applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.\n\n## Who we are\n\nWe are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people\u0027s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.\n\nBelonging at Vodafone isn\u0027t a concept; it\u0027s lived, breathed, and cultivated through everything we do. You\u0027ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We\u0027re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.\n\nIf you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.\n\nTogether we can.\n