Director, Media Coca-Cola Trade Mark & Portfolio Turkiye

 + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

Own and elevate media strategy, planning, buying, and optimization for the portfolio, turning media into a competitive growth advantage through precision, retail media acceleration, and superior ROI. 

• Media Strategy & Planning: Lead end-to-end media strategy and planning . Translate category and connection strategies into high-impact, full-funnel media plans. Drive the shift from reach-led planning to audience-based, outcome-led, addressable media. 
• Media Buying, Optimization & Outsmarting: Own media buying, leveraging scale, partnerships, and negotiation power. Continuously optimize media in-flight using data, signals, and performance feedback. Drive media outsmarting through smarter channel mix, timing, formats, and contextual relevance. 
• Retail Media Acceleration: Lead retail media strategy and activation, integrating shopper, commerce, and media signals. 
• Deploy connections capabilities from global/ OU. Leverage 1PD/2/3PD, advanced analytics, AI, and MarTech to improve targeting and effectiveness. Own OESP approach , media measurement, ROI, and incrementality frameworks. 
• Elevate agency performance and data maturity, ensuring future-ready capabilities. 

Experience & Critical Requirements  

• Significant media experience (7-10 years+) and agency management  
• Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning  
• Led projects and capabilities that leverage Digital/ Data/ AI as edges 
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.