Ecommerce Digital Product Lead

## Join Us\n\nAt Vodafone, we\u2019re not just shaping the future of connectivity for our customers \u2013 we\u2019re shaping the future for everyone who joins our team. When you work with us, you\u2019re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.\n\n## What you\u2019ll do\n\nEcommerce Digital Product Lead oversees the entire lifecycle of the digital journey on the Vodafone website or \u201cYan\u0131mda\u201d App from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, to UI development. Ecommerce Digital Product Lead is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a bridge between the business and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.\n\n\u2022 Design, develop, test, roll out and optimize a range of apps and websites, journey flows and conversion funnels \n\u2022 Lead the end-to-end digital journey design and continuous optimization of acquisition funnels, ensuring seamless online conversion across all digital touchpoints. \n\u2022 Scout emerging technologies and AI-driven innovations across industries, translating relevant trends into actionable digital product opportunities. \n\u2022 Identifies and prioritizes stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes. \n\u2022 Propose digital only solutions by knowing the relevant products, solutions, features \u0026 their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions. \n\u2022 Use data and analytic tools effectively (Adobe Analytics) to resolve customer issues and to identify and eradicate unnecessary challenges. \n\u2022 Apply data management platforms (Audience manager, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively \n\u2022 Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys \n\u2022 Create a world class digital experience for digital customers on My Vodafone App and Web \n\u2022 Work agile in squads closely with Frontend/Backend developers and UX/UI designers\n\n## Who you are\n\n\u2022 Bachelor Degree in engineering, pure sciences or business \n\u2022 Advanced verbal and written communication skills in English \n\u2022 You have strong leadership qualities \n\u2022 You are able to balance the needs of partners from different disciplines and teams \n\u2022 Experienced in A/B testing and conversion optimization (Adobe Target) \n\u2022 Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, SEO) \n\u2022 Curious about new technologies and eager to learn and apply AI tools in day-to-day product work \n\u2022 Keeps up with the latest developments in AI, digital products, and emerging tech trends \n\u2022 You are good at data analysis and data driven decision making ability \n\u2022 Experienced in product management, digital technologies and innovations, user experience, data analytics. \n\u2022 Results-oriented with strong planning and organizational skills \n\u2022 Problem solving \u0026 decision making \n\u2022 Insight driven, analytic and out-of-the- box thinking skills\n\n## Not a perfect fit?\n\nWorried that you don\u2019t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you\u2019re excited about this role but your experience doesn\u2019t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.\n\n## What\u0027s in it for you\n\nWe like to keep them flexible:\n\n\u2022 Vflexy: Flexible Benefits Program \n\u2022 Hybrid working kit \n\u2022 Ergonomic kit allowance \n\u2022 Digital meal voucher \n\u2022 Flexible transportation allowance. \n\u2022 Employee assistance hotline \u0026 counselling \n\u2022 Comprehensive and flexible private health insurance \n\u2022 Discounted price deals for wide range of products \u0026 services \n\n \nPlus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr\n\nhttps://www.vodafone.com.tr/insan-kaynaklari\n\nInstagram: https://www.instagram.com/vodafonekariyer/\n\nYoutube: https://www.youtube.com/user/VFTurkiye\n\n \nData Privacy \nBy applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details. \n\n## Who we are\n\nWe are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people\u0027s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.\n\nBelonging at Vodafone isn\u0027t a concept; it\u0027s lived, breathed, and cultivated through everything we do. You\u0027ll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We\u0027re committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.\n\nIf you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.\n\nTogether we can.\n