Growth Marketing Lead

Develop and implement an integrated ABM strategy in-line with global, marketing deck, identifying and targeting key accounts with personalized marketing campaigns.
Plan and execute field marketing activities, including industry events, trade shows, and bespoke events tailored to key accounts.
Collaborate closely with sales teams to align ABM strategies with sales objectives, ensuring a seamless customer journey from initial engagement to closing deals.
Utilize a mix of marketing challenge and tactics, including digital, direct mail, and in-person engagements, to build and deepen relationships with targeted accounts within the Agency Partner Network Growth, Digital Logistics, Supply Chain Solutions, and Logistics Services.
Measure and analyze the effectiveness of ABM and field marketing campaigns, using insights to refine and optimize future strategies.
Create engaging, account-specific content and messaging that speaks directly to the needs and interests of targeted accounts.
Leverage CRM and marketing automation tools to track engagement, measure campaign success, and provide actionable insights for account teams.
Coordinate with internal stakeholders to ensure consistent messaging and branding across all ABM and field marketing initiatives.
Stay informed about industry trends, competitor activities, and best practices in ABM and field marketing.
Generate reports and dashboards.
Demonstrated experience leveraging both CRM and Marketing Automation platforms. (HubSpot and Salesforce skills are preferred, but not required)
Identify and nurture relationships with target accounts across many segments using a combination of marketing channels and strategies, including, but not limited to, digital marketing, direct mail, and field events. Aranan Özellikler:
Bachelor’s degree in marketing, Business, or a related field.
Proven experience in ABM and field marketing, preferably in the B2B tech, logistics, or supply chain sectors.
Strong understanding of the sales cycle and how to align marketing strategies with sales objectives.
Experience in event planning and management.
Proficiency in using CRM and marketing automation tools.
Excellent communication, organization, and project management skills.
Data-driven mindset with the ability to translate insights into ac.
Minimum 8 years of experience in Marketing field.
Reporting to the Global Head, this position requires excellent English proficiency.